Tono de Marca

Edgy, Futuristic, and Exclusive. The language is confident and direct, focusing on individuality and aesthetics. It is modern and often minimalistic, using concise and impactful statements, while avoiding overly casual or humorous language to maintain a cool, slightly detached persona aligned with cyberpunk and dystopian themes.

Valores de Marca

• •Individuality and Self-Expression
• •Futuristic Aesthetics
• •Quality and Design
• •Community

Mejores Prácticas

• •Use a Direct and Confident Voice: Write in short, declarative sentences. Avoid weak or passive language. The tone should be assertive, reflecting the bold nature of the clothing.
• •Focus on "The Individual vs. The System": Frame the narrative around concepts of uniqueness, rebellion, and standing out. Use words like "identity," "defy," "evolve," and "create" versus "fit in" or "follow."
• •Incorporate Thematic Keywords: Consistently use terms from the cyberpunk and techwear lexicon, such as "dystopian," "futuristic," "urban," "modular," "system," and "upgrade" to reinforce the brand's world.
• •Let the Visuals Lead: Keep copy minimal when paired with strong imagery. The photos and videos do most of the talking. The text should act as a sharp, punctuating caption rather than a lengthy description.
• •Maintain Exclusivity in Language: Use language that fosters a sense of being part of an in-group. Phrases like "For those who know" or "This is not for everyone" can strengthen the bond with the core audience.

Percepción Social

Mandatory Fit is perceived as a key player in the online techwear community, a go-to source for affordable and accessible techwear, especially masks and accessories. It's viewed as legitimate with a strong visual identity. However, while popular for aesthetics, serious techwear enthusiasts may see it as more fashion-focused than technically robust, due to its heavy reliance on a specific dark, "ninja-like" aesthetic.

Ejemplos de Copy

• •Your identity is not a default setting. Define it. Our new RX-V2 mask combines dystopian vision with modern engineering. See the world differently.
• •Engineered for the urban maze. The city is your playground. Tag your crew and show us how you own the streets. #MandatoryFit #Techwear #Cyberpunk
• •CONFORMITY IS OBSOLETE. Embrace the future of apparel. Designed for the individual, not the masses. Shop the new collection.
• •Your Upgrade is Ready: New Techwear Arrivals
• •They follow trends. We create realities. For a limited time, get 15% off all cargo pants and redefine your silhouette. Don't just get dressed, get prepared.