Brand Tone

friendly, playful, and encouraging

Brand Values

• •Creativity
• •Natural & Organic
• •Well-being
• •Community

Best Practices

• •Stay Playful and Positive: Use lighthearted language, humor, and an encouraging tone to maintain a friendly and approachable voice.
• •Emphasize "Clean" and "Natural": Consistently highlight the organic ingredients and the "no-crash" benefit to reinforce the brand's commitment to well-being.
• •Champion Creativity: Continue to align the brand with the creative community through targeted messaging, collaborations, and user-generated content features.
• •Be Visually Vibrant: Ensure that all visual content as well as website updates reflects the brand's colorful and dynamic aesthetic.
• •Engage with Your Community: Foster a sense of community by interacting with followers, sharing their content, and maintaining a relatable, human-like presence online.

Social Perception

MANA Yerba Mate is generally perceived as a high-quality, tasty, and effective beverage. Customers often describe it as a "standout in the world of natural energy drinks" and praise its "refreshing and health-conscious" qualities. The brand's focus on a clean energy boost is a significant selling point. The vibrant and playful branding has been well-received, and the name "Mana" enhances its appeal by suggesting a magical and energizing experience.

Copy Examples

• •Deadline looming? Ditch the coffee jitters. Our yerba mate gives you the clean focus you need to crush your to-do list and still get a good night's sleep. #FuelYourFlow
• •That spark of genius is just a sip away. MANA is crafted to unlock your creative potential and bring your vision to life. What will you create today? #DrinkCreatively
• •Energy that feels as good as it tastes. Made with organic yerba mate and a splash of natural fruit flavor, it's the guilt-free boost your body will thank you for. #CleanEnergy
• •Be the life of the party, without the morning-after regrets. MANA is your perfect companion for a night out, keeping you energized and in the moment. #SoberCurious
• •Whether you're hitting the trails or exploring the city, MANA is the refreshing fuel you need to keep going. Where is your next adventure taking you? #ManaMoment