Brand Tone

Welcoming and Hospitable, Luxurious and Comfortable, Peaceful and Serene, Professional and Efficient, Family-Friendly

Brand Values

• •Exceptional Guest Experience
• •Privacy and Exclusivity
• •Connection with Nature/Scenic Beauty
• •Quality and Comfort
• •Accessibility and Convenience

Best Practices

• •Always Emphasize the Views and Natural Beauty: Consistently incorporate descriptive language that paints a picture of the stunning Queenstown scenery surrounding the lodge (e.g., "Remarkables," "Coronet Peak," "mountainous countryside").
• •Highlight the "Retreat" Aspect: Use words like "sanctuary," "haven," "escape," "tranquil," and "peaceful" to reinforce the serene and relaxing atmosphere away from city noise.
• •Showcase Luxury through Comfort and Amenities: Mention specific comforts like "spacious rooms," "comfortable beds," "fully-equipped kitchens," "spa," and "pool" to convey the quality of the experience.
• •Maintain a Warm and Inviting Voice: Use welcoming language ("your perfect getaway," "we invite you to discover") and reflect the praised Kiwi hospitality.
• •Ensure Clarity and Accuracy in Location and Offerings: Given the potential confusion with an Abel Tasman property, be very specific in all communications that Manata Lodge is located in Queenstown and detail the unique features of this specific property. Consistently refer to its proximity to Queenstown attractions, the airport, and Arrowtown.

Social Perception

Highly Positive, Excellent Value, A True Retreat, Well-Maintained and Clean, Great for Various Traveler Types. The friendly cat, Oscar, is frequently mentioned as a charming addition to the guest experience.

Copy Examples

• •Escape to Manata Lodge, where Queenstown's majestic beauty meets luxurious tranquility. Your private haven awaits.
• •Discover the art of relaxation at Manata Lodge. Stunning views, exceptional comfort, and memories to last a lifetime.
• •Nestled amidst breathtaking landscapes, Manata Lodge offers a serene retreat just moments from Queenstown's adventures. Experience genuine Kiwi hospitality.
• •From cozy studios to spacious suites, find your perfect Queenstown sanctuary at Manata Lodge. Unwind in style and wake up to unparalleled views.
• •More than just a stay, it's an experience. Manata Lodge: Your luxurious home base for exploring the magic of Queenstown, complete with stunning gardens and a warm welcome.