Brand Tone

aspirational, creative, and trendy

Brand Values

• •Creativity and Self-Expression
• •Quality Craftsmanship
• •Individuality and Style
• •Trend-Awareness

Best Practices

• •Lead with Style, Follow with Function: Always frame the product as a style accessory first. Use evocative and aspirational language to describe the design, and then mention the protective qualities.
• •Develop a Brand Lexicon: Create a list of on-brand words (e.g., "artistry," "canvas," "masterpiece," "vibe," "style," "express") and off-brand words (e.g., "cheap," "basic," "standard") to guide all copywriters.
• •Tell the Story of the Collection: For each collection (like "Savanna" or "Mediterranean"), build a small narrative around the inspiration. This adds depth and makes the product more than just an object.
• •Mirror the Audience's Language: Engage with comments and see how customers describe the products. Incorporate their language and enthusiasm into future marketing copy to build resonance.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the aesthetic of the visuals. If the image is minimalist and elegant, the copy should be sophisticated and concise. If the image is bold and vibrant, the copy can be more energetic and playful.

Social Perception

The public perception of Manaddo is largely positive, particularly among customers. They are seen as high-quality, unique, gift-worthy, stylish, and artistic, with consistent positive feedback regarding product quality and design accuracy.

Copy Examples

• •Your phone is a reflection of you. Why settle for ordinary? Wrap your tech in artistry with our Persian Whisper case. It t s not just protection; it t s a statement. #Manaddo #PhoneArt #StyleUpgrade
• •Tired of boring phone cases? So were we. Discover unique, artist-designed cases that match your vibe. Shop the new Moodies collection now!
• •Your New Favorite Accessory Is Here. Meet the Etno Collection.
• •Throw it back with our Cherry Vibes case. Fusing nostalgic Y2K energy with durable, modern protection, this case is the perfect accessory for anyone who believes style is all in the details. Sweet, bold, and built to last. #Y2KAesthetic #PhoneCase
• •10 Artistic Phone Cases to Express Your Personal Style | Manaddo