Brand Tone

Authentic, passionate, and delicate. It is personal, heartfelt, encouraging, appreciative, gentle, accessible, and centered on feminine elegance, reflecting a genuine passion for creation.

Brand Values

• •Handmade Craftsmanship
• •Quality and Durability
• •Accessibility and Subtlety
• •Personal Connection
• •Passion

Best Practices

• •Always infuse the copy with the brand's origin story. Use words like "passion," "handmade," "love," and "story" to reinforce the personal, heartfelt nature of the business.
• •Consistently pair the concepts of "delicate" and "durable." The jewelry is "fine and delicate" in appearance but made from "durable, water-resistant" stainless steel. This combination is a key selling point that addresses both aesthetics and practicality.
• •Continue to mention Manaïck and the French workshop. This builds trust and humanizes the brand, setting it apart from mass-produced competitors. Phrases like "From my workshop to you" or "Crafted by Manaïck" maintain this connection.
• •Write copy that evokes the feeling of wearing the jewelry—feeling enhanced, beautiful, and special. Use benefit-oriented language, such as "to enhance all women" or "add a delicate touch to your look."
• •Leverage the excellent reviews by incorporating their themes into the copy. Mention the "beautiful packaging," "fast, careful shipping," and "gift-ready" nature of the products, as these are proven points of customer satisfaction.

Social Perception

Manacreations is perceived as a highly positive and trusted small business, known for being reliable and high-quality. Customers feel a strong connection, highlighting beautiful packaging and personal touches, reinforced by 'Star Seller' status and rave reviews for excellent products and customer service. It is seen as professional in operations and personal in communication and craftsmanship.

Copy Examples

• •Whispers of Gold, Touches of Light. Our new collection has arrived. Designed for the everyday, made for the unforgettable moments. Each piece is handcrafted with passion in our Cotentin workshop, waiting to become a part of your story. Discover the collection – link in bio. #manacreationsbijoux #handmadejewelry #delicatejewelry #frenchcreator
• •Wear a piece of eternal spring. Captured in crystal-clear resin, real dried flowers rest in this unique, handmade ring. Set on a durable, gold-plated stainless steel band, it’s a delicate tribute to nature’s beauty that you can carry with you. As each flower is unique, so is every ring.
• •The perfect gift is made by hand. Looking for something special? Give a gift that tells a story. Our delicate stainless steel jewelry is handcrafted with love in France, beautifully packaged, and ready to delight. Fast shipping ensures it arrives on time. Shop now.
• •The best part? The unboxing. It’s not just jewelry, it’s a feeling. Hand-packed with care, just for you. From our hands to yours. ✨ We believe the experience of receiving your jewelry should be as beautiful as wearing it. #packingorders #smallbusiness #handmadejewelry #unboxing #manacreations
• •A Little Secret for Our Subscribers… As a part of our cherished community, we wanted you to be the first to know. Our limited-edition summer anklets are coming next week. Hand-beaded and water-resistant, they’re perfect for your sunny adventures. Get ready!