Tono de Marca

friendly, trendy, and accessible, with a playful and modern vibe, aiming to be a fun and friendly solution for visual health.

Valores de Marca

• •Personal Identity and Empowerment
• •Accessibility and Affordability
• •Fusion of Fashion and Wellness

Mejores Prácticas

• •Embrace Colloquial Language: Continue using friendly and local terms like "tuanis" to maintain a relatable and authentic Costa Rican voice.
• •Lead with Individuality: Frame messaging around self-expression and personal style. Emphasize that glasses are a key part of one's identity.
• •Bridge Fashion and Health: Always connect the aesthetic appeal of the eyewear with the importance of visual well-being. This dual focus is a unique brand differentiator.
• •Maintain a Playful and Energetic Tone: Use vibrant language, emojis, and an upbeat rhythm in your social media content to reflect the brand's modern and dynamic personality.
• •Focus on Accessibility: Consistently highlight the value and affordability of your products, reinforcing the idea that everyone can enjoy stylish, high-quality eyewear.

Percepción Social

Public perception of Mana & Beto is positive. They are seen as a disruptive and modern brand in the Costa Rican optics market. Customers express enthusiasm for their collections and desire to own multiple pairs. The brand is associated with fashion-forward thinking, good value, and is portrayed by the press as an innovative entrepreneurial venture.

Ejemplos de Copy

• •Your look, your rules. Our new collection has just landed, full of frames that scream personality. Ready to see and be seen? #ManaAndBeto #TuanisLentes
• •Who said professional can't be playful? Upgrade your office look with frames that blend style and comfort. Because your eyes deserve a promotion too. #VisualHealth #FashionAtWork
• •From blurry to brilliant! ✨ Watch how the right pair of glasses can change everything. Find your perfect match at Mana & Beto. #GlowUp #NewGlasses
• •Twice the style, not the price. For a limited time, get 30% off on all our MB packages. Don't miss out on your new favorite pair! #AffordableFashion #EyeCare
• •Hey [Customer Name], your next favorite accessory is waiting. We're constantly adding new styles because we believe you should have a pair for every mood. Come say hi and try on our latest arrivals!