Brand Tone

Aspirational, serene, gentle, intimate, and inspirational, focusing on lifestyle and personal connection.

Brand Values

• •Effortless & Timeless Style
• •Connection to Nature
• •Conscious Living
• •Feminine Empowerment
• •The "MANA" Feeling (peace, connection, intrinsic power)

Best Practices

• •Lead with emotion, follow with function: Start copy by describing the feeling the garment evokes before detailing its features.
• •Use sensory and natural language: Incorporate words that evoke touch, sight, and nature, reinforcing the brand's core identity.
• •Tell a story of connection: Frame products within a narrative, connecting them to perfect moments to build a deeper relationship with the customer.
• •Maintain a gentle call to action: Avoid aggressive or urgent language, opting for softer invitations like "Discover the Collection" or "Find Your Piece."
• •Emphasize timelessness over trends: Consistently use keywords like "timeless," "seasonless," and "forever piece" to reinforce longevity and conscious consumption.

Social Perception

Positive; perceived as a source for unique, bohemian, free-spirited, ethereal yet grounded fashion, suitable for vacation wear, resort attire, or special pieces. It is seen as a niche, boutique-like brand.

Copy Examples

• •Meet the Anaya Dress. Designed to move with you, from sun-drenched mornings to breezy evenings. It’s more than a dress; it’s a feeling of freedom, spun from the softest cotton. Find your flow. #ManaFeeling #EffortlessStyle
• •Where Timeless Design Meets Natural Grace. Discover pieces made to be lived in and loved forever. Welcome to MANA.
• •Inspired by the Earth: Our New Collection is Here.
• •Our Signature Linen Trousers are the essence of effortless elegance. Tailored for a relaxed fit, they offer breathable comfort and versatile style that transitions seamlessly through your day. Consciously crafted, designed to empower.
• •Your wardrobe should tell your story. At MANA, we create timeless, nature-inspired pieces that connect with your spirit. Discover clothing that feels as good as it looks. Shop the collection and find your #ManaFeeling.