Brand Tone

Educational & Informative, Appreciative & Reverent, Artistic & Passionate, Authentic & Personal, Ethically Conscious

Brand Values

• •Uniqueness & Individuality
• •Heritage & History
• •Craftsmanship & Artistry
• •Ethical Sourcing & Sustainability (of an ancient resource)
• •Education & Transparency

Best Practices

• •Prioritize Education: Always weave in fascinating facts about mammoth ivory—its age, origin, how it gets its color, and its connection to a lost world. This reinforces the Educational & Informative tone.
• •Emphasize Ancient and Ethical: These are key differentiators and value propositions. Consistently mention the age of the material and its responsible, legal sourcing to build trust and align with the Appreciative & Reverent and Ethically Conscious tones.
• •Showcase the Artistry: Use vivid language to describe the carving process, the uniqueness of each piece, and Lee True Hulcher’s expertise. Highlight the one-of-a-kind aspect. This supports the Artistic & Passionate tone.
• •Tell a Story: Frame each piece or collection within a narrative. Is it about the majesty of the mammoths, the journey of the ivory through time, or the inspiration behind a specific design? Storytelling enhances the Appreciative & Reverent tone.
• •Maintain Authenticity, Especially in Artist Communications: When speaking as Lee True Hulcher (e.g., on social media, blog posts), let her genuine passion and personal connection to the material shine through. This builds on the Authentic & Personal tone seen on platforms like TikTok.

Social Perception

Positive, Ethical Alternative, Curiosity & Fascination, Niche & Specialized, Potential Concerns (mitigated by brand's ethics)

Copy Examples

• •Headline: Hold History in Your Hands. Body: Own a piece of the Ice Age. Each pendant is hand-carved by artist Lee True Hulcher from 10,000-year-old mammoth tusk, ethically sourced from the Alaskan permafrost. A truly one-of-a-kind treasure, whispering tales of a world long past. Call to Action: Discover Your Ancient Connection.
• •Headline: Artistry Unearthed. Body: For over 30 years, Lee True Hulcher has transformed ancient mammoth ivory into breathtaking wearable art. Witness the journey from raw fossil to polished masterpiece, each piece revealing unique colors and patterns shaped by millennia. Call to Action: Explore the Collection.
• •Headline: The Ethical Elegance of Extinction. Body: Adorn yourself with the beauty of the ancient woolly mammoth. Our legally sourced fossil ivory offers a stunning, responsible alternative, ensuring no living creature is harmed. Wear a story, not a sorrow. Call to Action: Shop Sustainable Beauty.
• •Headline: From the Carver's Hands to Yours. Body: Go behind the scenes with Lee True Hulcher (TikTok: @leetruehulcher!). See the passion, precision, and patience poured into every curve and contour of your Mammoth Ivory Creation. This isn't just jewelry; it's a piece of an artist's heart. Call to Action: Follow the Art.
• •Headline: More Than Jewelry, It's a Legacy. Body: Imagine an heirloom not just from generations past, but from epochs past. Mammoth Ivory Creations are crafted to endure, carrying the mystique of the Ice Age into your family's future. A timeless gift, an ancient wonder. Call to Action: Find Your Timeless Piece.