Tono de Marca

Artisanal & Authentic, Innovative & Playful, Passionate & Proud, Welcoming & Customer-Oriented

Valores de Marca

• •Quality & Tradition
• •Innovation
• •Authenticity & Heritage
• •Customer Delight
• •Transparency

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key elements of Mammma's tone (artisanal, passionate, innovative, playful, proud, welcoming) with examples of do's and don'ts. This ensures anyone writing copy understands and can replicate the voice.
• •Embrace Storytelling: Weave in the narrative of Neapolitan heritage, the passion behind the "Natu Babbà" innovation, and the quality of Italian ingredients. Connect emotionally with the audience by sharing the "why" behind the brand.
• •Use Evocative Language: Employ descriptive words that appeal to the senses – "luscious," "sun-kissed," "intense aroma," "velvety smooth," "delightfully innovative." Highlight the textures, flavors, and origins of the products.
• •Maintain Authenticity (Italian Roots with a Playful Touch): Incorporate Italian or Neapolitan phrases where appropriate (like "Natu Babbà" or "piezz 'e core"), but ensure they are understandable or explained to a broader audience. The playfulness ("gooolosissimi") should feel genuine and not forced.
• •Consistency Across All Channels: Ensure the brand voice is consistent from the website and product descriptions to social media posts, email marketing, and even customer service interactions. Regular review of content can help maintain this consistency.

Percepción Social

Positive (Anticipated), Niche Appeal, Trustworthy (Locally)

Ejemplos de Copy

• •Headline: Mammma: A Taste of Naples, Reimagined. Body: Forget everything you thought you knew about babà. Our Natu Babbà is a playful twist on a beloved classic, handcrafted with Neapolitan passion and the finest local ingredients. Bite into tradition, with a delicious modern spark. Call to Action: Discover Natu Babbà!
• •Headline: From Sorrento's Sunshine to Your Spoon. Body: Our Lemon Spread isn't just a spread; it's an experience. Made with authentic Sorrento Lemons, famed for their intense aroma and rich essential oils, each jar is a burst of Italian sunshine. Perfect for your morning toast or a secret ingredient in your favorite dessert. Call to Action: Taste the Zest!
• •Headline: More Than Just Sweet: It's "Piezz 'e Core." Body: At Mammma, every creation is "made of pieces of heart." We pour our Neapolitan soul into crafting confectionery that’s both delightfully innovative and deeply rooted in tradition. Experience the love in every bite. Call to Action: Shop Our Treats.
• •Headline: The Sweetest Gift from Naples. Body: Looking for a truly unique and delicious gift? Our Mammma gift boxes, filled with artisanal Natu Babbà and luscious spreads, are a taste of Neapolitan joy, ready to share. Call to Action: Explore Gift Boxes.
• •Headline: Innovation Meets Indulgence. Body: Who says tradition can't be exciting? Mammma blends the cherished flavours of Naples with a fresh, innovative spirit. Try our protein creams for a guilt-free treat or our rich pistachio spread for pure indulgence. Call to Action: Discover Your New Favourite.