Brand Tone

Empathetic & Supportive, Nourishing & Healthy, Empowering, Authentic & Honest, Community-Focused

Brand Values

• •Natural & High Quality
• •Support & Empowerment for Mothers
• •Authenticity & Transparency
• •Efficacy
• •Community & Connection

Best Practices

• •Speak from a Place of Empathy and Shared Experience: Use 'we' and 'us' to connect with mothers on a personal level. Reference the founder's story and the 'from one mamma to another' philosophy. Acknowledge the challenges and joys of motherhood.
• •Prioritize 'Nourishing' and 'Natural' Language: Consistently highlight the 100% natural ingredients, superfoods, and the health benefits for both mother and baby. Use descriptive words that evoke wholesomeness and goodness.
• •Empower, Don't Just Sell: Frame product benefits around how they empower mothers to feel their best, overcome challenges, and enjoy their motherhood journey. Focus on the positive impact and the feeling of being supported.
• •Maintain Authenticity and Honesty: Be transparent about what goes into the products. Share real stories and testimonials (with permission). Avoid overly salesy or exaggerated claims. The brand's origin story is a powerful tool for this.
• •Foster Community and Connection: Encourage interaction, ask questions, and use language that invites mothers into a supportive space. Use hashtags that build community (e.g., #MammasMilkBarCommunity, #EmpoweredMotherhood). Highlight endorsements from trusted sources like midwives and lactation consultants to build collective trust.

Social Perception

Trusted Resource, High-Quality & Natural, Supportive & Understanding, Delicious & Versatile, Positive Impact

Copy Examples

• •Headline: Nourish Your Journey, Empower Your Motherhood. ✨ Body: From one mamma to another, we get it. Mammas Milk Bar offers 100% natural lactation blends and superfoods, crafted with love to support you through pregnancy, breastfeeding, and beyond. Feel your best, naturally. #MammasMilkBar #MotherhoodNourished Tone: Empathetic, Nourishing, Empowering.
• •Headline: Tired Mamma? Boost Your Supply & Your Spirits! ☕ Body: Our delicious, easy-to-use lactation lattes are packed with natural goodness to help increase your milk supply and give you the energy you need. Because you deserve to feel amazing while you nourish your little one. Ingredients you can say, goodness you can see. Try our bestselling Chocolate Lactation Blend today! #LactationSupport #HealthyMamma Tone: Supportive, Healthy, Authentic.
• •Headline: More Than Just Milk. It's a Movement of Empowered Mammas. 💪 Body: Join the thousands of mothers who trust Mammas Milk Bar to support their beautiful, crazy, life-turned-upside-down chaos motherhood journey. Our midwife-endorsed blends are here for you, every step of the way. What's your favourite way to use your blend? Share below! 👇 #MammasMilkBarCommunity #EmpoweredMotherhood Tone: Community-Focused, Empowering, Authentic.
• •Headline: Real Ingredients, Real Results. For You and Your Baby. 🌿 Body: Say goodbye to lactation worries and hello to nourishing support. Mammas Milk Bar is committed to authentic, high-quality superfood blends. Endorsed by lactation consultants, loved by mammas worldwide. Give your body the best. #NaturalLactation #SuperfoodForMums Tone: Healthy, Authentic, Supportive.
• •Headline: Capture the Moments, Cherish the Journey. 💖 Body: Motherhood is full of precious firsts. While our blends nourish you from the inside, our Momento Inkless Keepsake Kits help you capture those tiny handprints and footprints forever. Because every moment matters. #MammasMilkBar #MotherhoodKeepsakes #CherishTheJourney Tone: Empathetic, Supportive, Community-Focused (cherishing shared experiences).