Brand Tone

Caring and Empathetic, Informative and Expert-Driven, Positive and Reassuring, Community-Focused, Playful and Modern, Trustworthy and Transparent

Brand Values

• •Pet Health and Well-being
• •Natural and High-Quality Ingredients
• •Science and Expertise
• •Transparency
• •Customer Trust and Satisfaction
• •Innovation
• •Sustainability and Social Responsibility
• •Community Building

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines mammaly's tone (caring, expert, positive, community-focused, playful where appropriate), key messaging points, "do's and don'ts" for language, and even specific vocabulary (like "Doggos," "Hoomans"). This ensures everyone creating content is aligned.
• •Always Prioritize Pet Well-being and Empathy: Every piece of copy should reflect a genuine understanding of and concern for dogs' health and the owner's desire to provide the best care. Frame solutions from a place of support.
• •Balance Expertise with Accessibility: While highlighting veterinary development and scientific backing is crucial for credibility, explain benefits in clear, easy-to-understand language that resonates with the average dog owner, avoiding overly technical jargon.
• •Maintain Positivity and Reassurance: Even when addressing health concerns, the tone should be hopeful and empowering, focusing on how mammaly products can help improve the dog's quality of life.
• •Adapt to the Platform, but Keep Core Values Consistent: While the style might be more playful on TikTok than on the "About Us" page of the website, the underlying values of care, quality, and expertise should always shine through. Ensure the core message remains consistent across all channels.

Social Perception

Generally Positive, Appreciation for Natural Ingredients and Vet Involvement, Seen as High Quality, but Premium Priced, Effective for Specific Issues, Good Customer Service (with some exceptions), Trusted Brand, Innovative and Growing

Copy Examples

• •Instagram Post (Image: Happy dog playing): Fueling more tail wags, one healthy bite at a time! 🐾 At mammaly, we believe a happy dog starts with a healthy tummy. Our vet-developed Lucky Belly snacks are packed with natural probiotics to support smooth digestion, so your furry friend can focus on what they do best – being your joyful companion. #mammaly #HappyDog #DogHealth #VetApproved #NaturalDogTreats
• •Facebook Ad (Carousel showing different functional snacks): Worried about your doggo's itchy skin or stiff joints? You're not alone. That's why our team of vets and pet nutrition experts created mammaly: delicious, functional snacks designed for targeted support. From Shiny Hair to Active Hips, discover the natural solution to help your best friend thrive. Learn more & see the difference! [Link to website] #mammalyDE #DogSupplements #PetWellness #HealthyDogHappyLife
• •Product Page Snippet (for "Relax Time" snacks): Is your furry friend a little anxious during car rides or when home alone? Our Relax Time snacks, crafted with calming natural ingredients like valerian and chamomile, offer a gentle way to help soothe their nerves. Developed with vets, these tasty treats help your dog find their calm, so you can both enjoy more peaceful moments. Because a relaxed dog is a happy dog. #mammaly #DogAnxiety #CalmDog #NaturalPetCare
• •TikTok Video Script (Short, engaging video with a dog eagerly eating a snack): (Upbeat, cute music) Text Overlay 1: Sensitive tummy? 🤔 Text Overlay 2: ❌ No more rumbly tummies! Text Overlay 3: ✅ Hello happy digestion! Voiceover (friendly, energetic): mammaly's Lucky Belly snacks are packed with good stuff, vet-approved, and super tasty! Give your dog the gift of a happy gut! #mammaly #DogTreats #GutHealthForDogs #TikTokDogs
• •Email Newsletter Subject Line: Expert Tips + Tasty Solutions for Your Dog's Best Health! 🐕❤️ Email Snippet: At mammaly, we're passionate about helping your dog live their happiest, healthiest life. That's why we work closely with veterinarians to create functional snacks with high-quality, natural ingredients that target specific needs – from joint support to a shinier coat. This week, discover how [specific ingredient] in our [specific product] can make a real difference for your beloved companion...