Brand Tone

Motivational, confident, community-focused, direct, powerful, supportive, encouraging, with an undertone of expertise and innovation.

Brand Values

• •Performance & Quality
• •Community
• •Resilience & Inner Strength
• •Innovation
• •Sustainability

Best Practices

• •Use Powerful, Action-Oriented Language: Employ strong verbs like "dominate," "crush," "master," and "unleash" to reflect the brand's focus on performance and strength.
• •Always Circle Back to "Inner Strength": Consistently integrate the core message of "#FindItWithin." Whether talking about a product feature or a community achievement, connect it to the idea of personal power.
• •Balance Confidence with Inclusivity: While the tone is confident and authoritative, ensure the language remains welcoming to "the every-ONE athlete." Use inclusive pronouns and celebrate progress at all levels, not just elite performance.
• •Show, Don't Just Tell: Leverage user-generated content, testimonials, and athlete spotlights to provide social proof and reinforce the sense of community. Let the voices of your customers help tell the brand's story.
• •Maintain Authenticity: The brand was started by athletes for athletes. This authentic voice should come through in all communications. Be direct, knowledgeable, and transparent, especially when explaining product innovations or addressing customer queries.

Social Perception

Customers and the general public perceive Mammal Strength as a reliable, high-quality brand specifically for serious weightlifters. It is trusted due to positive reviews praising its "super sticky" adhesive, ease of use, and comfort. The brand is seen as being run by people passionate about the sport and caring for their customers.

Copy Examples

• •Your grip is the first point of contact. The last thing you should question. Our super-sticky thumb tape is engineered to hold, so you can lift. No slips, no rips, just pure performance. #FindItWithin #MammalStrength
• •From your first deadlift to your next PR, we're with you. The Mammal Strength community isn't just about the gear; it's about the shared drive to be stronger. Join the family. Tap to shop the essentials.
• •Strength isn't just lifted. It's unlocked. We created Mammal Tape to give you the unbreakable confidence to find what's within.
• •You asked, we listened. The same durable, sweat-proof Mammal Tape 3.0 you trust is now available in three new colors. Because your gear should be as bold as your goals. Shop the new collection before it's gone.
• •More Than Tape: The Story of Finding Our Inner Mammal