Brand Tone

Aspirational & Empowering, Trendy & Fashion-Forward, Accessible & Inclusive, Enthusiastic & Positive

Brand Values

• •Style & Individuality
• •Empowerment
• •Variety & Diversity
• •Affordability & Value
• •Convenience
• •Customer Satisfaction

Best Practices

• •Use 'you' and 'your' frequently to make the communication feel personal and directly relevant to them (e.g., 'Elevate *your* style,' 'Express *your* individuality').
• •Incorporate words and phrases that inspire confidence and self-expression, such as 'empower,' 'celebrate,' 'discover,' 'radiant,' 'confident,' 'unique style.'
• •Maintain an enthusiastic and positive tone in all communications.
• •Highlight the variety and diversity of products to cater to a broad audience.
• •Emphasize the convenience of online shopping and direct delivery.

Social Perception

Cultivate a positive perception focusing on product quality, style, and price. Address potential skepticism related to dropshipping models by highlighting straightforward refund policy and commitment to customer service.

Copy Examples

• •Mammalook your online shopping.
• •Radiant #style #shopping #clothing #outfit
• •Empowerment in Motion #fitness #fitnessoutfit #fitnessstyle
• •The price is fair, and I got them in red—absolutely love them!
• •Good quality and comfortable.