Brand Tone

Accessible, Educational, and Empowering

Brand Values

• •Sustainability
• •Accessibility
• •Authenticity
• •Community
• •Quality and Utility

Best Practices

• •Focus on "Progress, not Perfection": Use language that celebrates small steps. This makes the mission feel achievable and reduces the feeling of overwhelm for new customers.
• •Speak in a "We" Tone: Use inclusive language ("we", "together") to build community and position the brand as a partner in the customer's journey, not a distant expert.
• •Highlight Simplicity and Joy: Emphasize how easy, practical, and satisfying it is to use the products. Connect sustainability with positive emotions like peace of mind, pride, and joy.
• •Educate with Passion: Don't just sell a product; explain its purpose. Share interesting facts, quick guides, and the story behind the materials to reinforce the brand's educational value.
• •Be Authentic and Personal: Incorporate the founders' story into communication. The authenticity of their mission is a key differentiator that builds trust and long-term loyalty.

Social Perception

Mambeco is perceived by its audience as a reliable, inspiring, and authentic brand in the zero-waste space in the Netherlands. Customers see it as more than just a store; it is a source of encouragement and practical knowledge. The brand is considered an excellent starting point for those new to the zero-waste movement, thanks to its positive and non-judgmental approach.

Copy Examples

• •Less bottles, more beauty. ✨ Switching to a shampoo bar is one of the easiest ways to reduce plastic in your bathroom. Nourish your hair and care for the planet, all in one. Ready to make the switch?
• •Want to reduce your waste but don't know where to start? Taking the first step is the most important. At Mambeco, we have selected the simplest and most effective zero-waste products to make your journey towards sustainability easy and rewarding. Discover our starter kits and join our community.
• •Sustainability Made Simple. Your trusted online store for practical and beautiful zero-waste products. Small changes. Big impact.
• •Welcome! Here are 3 tips to start reducing waste today.
• •Perfect for your snacks, freezing leftovers, or packing lunch. This platinum silicone bag is the ultimate alternative to single-use plastic. Durable, leak-proof, and easy to wash. Invest in a solution that will serve you for years and that the planet will love.