Brand Tone

Authentic & Passionate, Warm & Welcoming, Confident & Proud, Playful & Energetic, Quality-Focused & Transparent

Brand Values

• •Family & Heritage
• •Quality & Natural Ingredients
• •Authenticity
• •Community & Connection
• •Resilience & Passion
• •Flavor & Enjoyment

Best Practices

• •Always Lead with Story: Weave the narrative of Mama Teav, family, and Cambodian-American heritage into communications. This is a unique differentiator and resonates deeply.
• •Emphasize Quality and Natural Ingredients: Consistently highlight the '7 simple ingredients,' 'all-natural,' 'vegan,' 'gluten-free,' 'no MSG,' and the use of premium components like organic garlic and cold-pressed grapeseed oil.
• •Showcase Versatility with Vibrant Visuals: Continue using high-quality photos and videos of the chili crisp on diverse dishes to inspire customers and demonstrate its wide range of uses. User-generated content can be powerful here.
• •Maintain a Warm, Authentic, and Slightly Playful Voice: Keep the language welcoming, genuine, and infused with the passion and 'fiery personality' of the brand. Use words that evoke sensory experiences like 'crunchy,' 'bold,' 'umami,' 'fiery.'
• •Engage with the Community: Actively respond to comments and reviews, share customer creations, and foster a sense of connection with the audience, reinforcing the 'family table' feeling.

Social Perception

Highly Positive, Authentic and Trustworthy, Premium Product, Versatile Staple, Celebration of Culture

Copy Examples

• •Mama Teav's: From Our Family Kitchen, To Yours. Every jar of Mama Teav's Hot Garlic Chili Crisp is a taste of home, passion, and the vibrant flavors of our Cambodian heritage. Made with love and the best all-natural ingredients, because you deserve it. Add a little crunch, a lot of love. Taste the Tradition.
• •Not Just Spicy. It's an Experience. Get ready for the ultimate flavor explosion! Mama Teav's isn't just heat; it's layers of crispy garlic, rich umami, and sun-roasted chilis, all made with 7 simple, wholesome ingredients. Turn any meal into a masterpiece. Unleash the Crunch!
• •Real Ingredients. Real Flavor. Real Love. No shortcuts, no gimmicks, just pure, unadulterated deliciousness. Mama Teav's Hot Garlic Chili Crisp is crafted with organic California garlic and cold-pressed grapeseed oil. It’s the guilt-free obsession you’ve been waiting for. Discover Mama's Best.
• •Your Everything Sauce Just Got an Upgrade. Eggs? Yes. Noodles? Absolutely. Pizza? You bet! Mama Teav's Hot Garlic Chili Crisp is the versatile hero your pantry needs. Bold, crunchy, and authentically Cambodian-American. What will you put it on next? Spice Up Your Life!
• •More Than a Condiment, It's Our Story. Born from Mama Teav's resilience and love, our Hot Garlic Chili Crisp is a celebration of family, heritage, and the joy of sharing good food. Join our table and taste the story in every spoonful. Get Your Jar of Joy.