Brand Tone

Relaxing, nurturing, expert, and high-quality.

Brand Values

• •Well-being
• •Nurturing
• •Quality
• •Expertise
• •Relaxation & Self-Care

Best Practices

• •Use empathetic and understanding language.
• •Highlight the natural and organic aspects of products.
• •Focus on the benefits for both mother and baby.
• •Promote relaxation and self-care as essential.
• •Showcase expertise by framing it as better care.

Social Perception

A positive and specialized haven for mothers, offering valuable services and high-quality, safe products. A trusted resource for relaxation and self-care.

Copy Examples

• •Indulge in our Mama Treatments, designed to nurture you during this special time.
• •Discover our range of natural and organic products, carefully selected for you and your baby's well-being.
• •Escape to Mama Spa in Stuttgart for a moment of peace and relaxation.
• •Our expert therapists provide specialized care tailored to the unique needs of pregnant women and new mothers.
• •Give the gift of relaxation with our Mama Spa vouchers.