Brand Tone

Warm, nostalgic, comforting, and reminiscent of childhood memories with a touch of French influence.

Brand Values

• •Tradition
• •Family
• •Nostalgia
• •Quality
• •Comfort

Best Practices

• •Maintain a warm and nostalgic tone, evoking feelings of home and comfort.
• •Emphasize the connection to family and tradition, particularly motherhood.
• •Use language that is approachable, friendly, and inclusive.
• •Incorporate French phrases or cultural references subtly, where appropriate.
• •Focus on the quality and care put into the products or services.

Social Perception

Perceived as a brand that values tradition, family, and high-quality products or services with a comforting and nostalgic appeal.

Copy Examples

• •"Just like Maman used to make! Our new pastries are baked with love and the finest ingredients."
• •"From our family to yours, experience the magic of traditional recipes passed down through generations."
• •"Bienvenue! Step into our café and indulge in the flavors of home."
• •"Spoil your little ones with our gentle and supportive maternity hosiery, designed with a Maman's touch."
• •"Nourishing families, one delicious bite at a time. Discover the magic in every Maman's recipe."