Tono de Marca

Empathetic, empowering, authentic, gentle, knowledgeable, supportive, reassuring, personal, relatable, fostering self-compassion, and rejecting a one-size-fits-all approach.

Valores de Marca

• •Mother-Centricity
• •Self-Care and Empowerment
• •Natural and Sustainable
• •Authenticity and Honesty
• •Community and Support

Mejores Prácticas

• •Always Lead with Empathy: Start all communication from a place of understanding and compassion for the challenges and joys of motherhood.
• •Use "You" and "We" to Foster Connection: Address the mother directly and use inclusive language to create a sense of a shared journey and community.
• •Tell Authentic Stories: Share real stories and testimonials from mothers (with permission) to reinforce the brand's relatability and trustworthiness.
• •Empower, Don't Prescribe: Frame advice and product benefits in a way that empowers the mother to make her own choices, rather than dictating what she should do.
• •Maintain a Gentle and Reassuring Voice: Whether writing about a product or a service, the tone should always be calm, supportive, and non-judgmental.

Percepción Social

Highly positive, viewed as a trustworthy and caring resource for mothers. Perceived as being created by mothers, for mothers, lending high credibility and relatability. Customers feel the brand genuinely understands their needs, provides high-quality, thoughtful solutions, and fosters loyalty and appreciation by consistently putting mothers first.

Ejemplos de Copy

• •Your body has done an incredible thing. Now, it's your turn for some tender loving care. Our new Postpartum Recovery Oil is a gentle, natural embrace for your skin, because you matter, Mama.
• •Tired of being told how your baby *should* sleep? Let's find a way that feels right for both of you. Gentle, respectful, and guided by your intuition. We're here to listen.
• •A quiet cup of tea. Five deep breaths. A moment just for you. Self-care isn't selfish; it's essential. What's one small way you're nurturing yourself today? #MamaMatters
• •Motherhood is a journey of transformation. You deserve to feel supported every step of the way. From organic skincare that soothes and protects, to a community that understands. Discover the world of Mama Matters.
• •Because when a baby is born, so is a mother. We see you. We support you. We are here for you.