Brand Tone

Friendly, relatable, and empowering.

Brand Values

• •Confidence
• •Convenience
• •Quality and Comfort
• •Cruelty-Free

Best Practices

• •Stay Relatable: Continue to use a friendly, conversational tone. Address your audience directly with terms like "you," "your," and "bestie" to maintain a personal connection.
• •Lead with the Problem, Offer the Solution: Acknowledge the challenges of your target audience (busyness, lack of time) and consistently position your products as the simple, effective solution.
• •Emphasize Empowerment: Frame your messaging around giving women the tools to feel confident and in control of their beauty routine. Highlight the "DIY" and "at-home" aspects as benefits.
• •Show, Don't Just Tell: Utilize customer testimonials and user-generated content (when available) to provide social proof. Encourage customers to share their own "lash journeys."
• •Be Consistent Across Platforms: As the brand expands its social media presence, ensure the "lash bestie" persona is maintained in every post, story, and comment. The voice should always be encouraging, supportive, and a little bit playful.

Social Perception

Positive, resonating with a desire for accessible and easy-to-use beauty solutions. The brand is perceived as being for the everyday woman, a problem-solver for those who want to enhance their look efficiently. The DIY aspect of the lash kits empowers customers, giving them control over their beauty routine.

Copy Examples

• •For the mom who does it all—and wants to look like it, too. Get the lash extension look in minutes, from the comfort of your home. Because you deserve to feel fabulous, effortlessly.
• •Meet your new secret weapon. Our Mama Llama Lash Kit has everything you need to create stunning, long-lasting lashes that can keep up with your busiest days. Wake up feeling confident and ready to take on the world. It’s self-care, simplified.
• •Tired of mascara that doesn't deliver and lash appointments that don't fit your schedule? We see you. Our DIY lash clusters give you the power to create a customized, beautiful look that lasts. Go from playground to date night, seamlessly.
• •Hey Lash Bestie, just a little note to say you're doing amazing. And for those days when you need an extra boost, your perfect lashes are just a click away. Check out our new arrivals and treat yourself!
• •Confidence is the best accessory. Our lightweight, comfortable lashes are the next best thing. Easy to apply, and lasting for days, they're designed for your real life. #MamaLlamaLashLife #DIYLashes #MomLife