Brand Tone

Ethical & Conscious, Empowering & Supportive, Story-driven & Transparent, Colorful & Stylish

Brand Values

• •Ethical Production
• •Artisan Empowerment
• •Craftsmanship & Quality
• •Sustainability
• •Fair Trade

Best Practices

• •Highlight the ethical production and fair trade practices.
• •Emphasize the empowerment of artisans and their communities.
• •Use a storytelling approach to connect with customers on an emotional level.
• •Incorporate colorful and minimalist aesthetics in visual and written content.
• •Maintain transparency about the brand's processes and values.

Social Perception

Mamahuhu is perceived positively within ethical fashion and conscious consumerism circles, making a difference in artisans' lives in Colombia. The commitment to recycled materials and fair labor practices contributes to a perception of a responsible and trustworthy company.

Copy Examples

• •Experience the comfort of shoes made in sustainable workshops by artisans who are truly valued.
• •Step into style with a purpose. Our shoes are ethically made, supporting artisans and using recycled materials.
• •From Colombia to your feet, each pair tells a story of empowerment and sustainability.
• •Colorful minimalism that makes a difference. Shop our ethical collection and support fair trade.
• •We don't believe in charity, we believe in empowerment. Discover shoes crafted with love and respect.