Brand Tone

Wholesome, Modern, and Playful

Brand Values

• •Ingredient Integrity
• •Homage to Heritage
• •Community and Togetherness
• •Accessibility
• •Health-Consciousness

Best Practices

• •Always highlight the quality of the ingredients, using words like organic, heritage, sustainably-sourced, and local.
• •Juxtapose the humble origins of the dishes with the high-quality execution through confident but approachable language.
• •Connect with the audience by referencing shared memories of Chinese-American food while using modern, fresh descriptors.
• •Frame the food and the experience around the concepts of community, family, and togetherness, using phrases like 'made to be shared'.
• •Ensure the copy is clean and uncluttered, using simple, direct sentences that reflect the brand's aesthetic.

Social Perception

Mamahuhu is generally perceived as a premium, fast-casual evolution of Chinese-American cuisine, recognized for its high-quality ingredients, health-conscious options, and connection to fine-dining credibility, despite a higher price point and smaller portions than traditional takeout.

Copy Examples

• •Remember the sweet & sour chicken you grew up on? We gave it a glow-up. Made with honey, hawthorne berry vinegar, and crispy, rice-flour dredged chicken—it's the classic you love, reimagined with ingredients we're proud of. Familiar, yet surprisingly new. #Mamahuhu #SweetAndSour #ChineseAmericanFood #ThoughtfulIngredients
• •Your freezer's new best friend. Our gluten-free potstickers are filled with organic heritage pork and savory purple cabbage, all wrapped in a delicate rice & oat flour wrapper that pan-fries to crispy perfection. Restaurant-quality flavor, ready in minutes. Because weeknights deserve to be delicious too. #PotstickerLove #GlutenFree #EasyMeals
• •Dinner decisions, made easy and delicious. From savory Beef & Broccoli to flavorful Mushroom Mapo Tofu, our menu has something for everyone in the family. We use organic ingredients and thoughtful recipes to create Chinese-American food you can feel good about sharing. #FamilyStyle #FoodMadeToBeShared #SFLocal
• •That sizzle? That’s the sound of gluten-free potsticker perfection. Crispy bottoms, juicy fillings, and zero gluten. Run, don't walk. 🥟 #Mamahuhu #GlutenFreeLife #Potstickers #BayAreaEats
• •More than just 'so-so'. In Mandarin, 'Mamahuhu' means 'so-so.' We chose it as a playful nod to the humble Chinese-American dishes we loved as kids. But our mission is anything but average. We partner with local farmers and use organic ingredients to put a fresh, vibrant spin on the classics. It's our way of honoring tradition while creating something new to share. Come taste the love. #MemoriesAnew