Brand Tone

Empowering, Nurturing, and Trustworthy.

Brand Values

• •Empowerment
• •Natural & Low-Intervention Birth
• •Accessibility & Convenience
• •Community
• •Quality & Safety

Best Practices

• •Lead with Empowerment: Always frame the conversation around the mother's strength and ability. Use active, empowering language like "Take control," "Your journey," and "Empower your birth."
• •Use "Mama" Consistently: Address your audience directly and warmly as "mamas" to maintain the nurturing, community-focused tone.
• •Leverage Social Proof: Integrate testimonials and review statistics ("Join hundreds of 5-star mamas") into all forms of copy. Real stories are more powerful than any claim the brand can make on its own.
• •Focus on Benefits, Not Just Features: Instead of saying "It has a boost button," say "The boost button gives you extra relief right when a contraction peaks, giving you something to focus on and control." Connect every feature to a tangible, emotional benefit for the mother.
• •Keep it Simple and Reassuring: The process (hiring, using, returning) should always be described as "easy," "simple," or "stress-free." This language reassures a customer who is likely feeling overwhelmed with other preparations.

Social Perception

MAMA AND I CO. is perceived extremely positively by its customers. It is seen as a reliable, essential, and highly recommended service for expectant mothers. Customers feel that the company is not just selling a product but providing a crucial tool that genuinely contributes to a more positive birthing experience. The consistent 5-star reviews and glowing testimonials indicate a high level of customer satisfaction and brand loyalty, with many stating they would use the service again for subsequent pregnancies.

Copy Examples

• •Your Birth, Your Way. We believe every mama deserves to feel empowered during her labor. Our Elle TENS machine hire gives you a drug-free tool to manage your surges, helping you stay in control and work with your body. Welcome to the world, little one. ✨ #MamaAndICo #TENSforLabor #BirthEmpowerment #YourBirthStory
• •Feel Calm & In Control During Labour. Discover the drug-free pain relief trusted by hundreds of Australian mothers. Hire your Elle TENS machine today for a more positive birth experience. Simple hire process, delivered to your door.
• •Planning a Low-Intervention Birth? Don't do labor without a TENS machine. It's the non-invasive tool that helps you manage pain naturally from early labour at home to the final stages. Join over 600 five-star reviewers who made their birth experience a positive one. Learn more and book your hire.
• •A Game-Changer for Your Labour Bag. Hi [Name], preparing for the big day? See why mums are calling our TENS hire the one thing they couldn't have laboured without...
• •Why Mamas Recommend the Elle TENS 2. With its built-in contraction timer and backlit screen for low-light environments, the Elle TENS 2 is our most popular hire for a reason. It ’s designed to give you instant relief and a sense of control when you need it most, helping you focus on what truly matters: meeting your baby.