Brand Tone

welcoming, passionate, and community-oriented

Brand Values

• •Creativity and Imagination
• •Authenticity and Passion
• •Community and Connection
• •Accessibility and Inclusivity
• •Generosity and Sharing

Best Practices

• •Always welcome your audience with inclusive and friendly greetings to set a positive and inviting tone.
• •Share your passion and the story behind the creation of products to build a stronger, more personal connection.
• •Foster community by actively encouraging interaction through questions in captions and posts.
• •Use encouraging and empowering language that inspires creativity and confidence.
• •Maintain a personal touch by consistently using "I" and "you" to create a direct, conversational feel.

Social Perception

Maïlys Séguié is perceived as a talented and approachable artist who is genuinely invested in her community. She is seen as a source of inspiration and a supportive figure in the adult coloring community, fostering high engagement and loyalty.

Copy Examples

• •✨ Step into a world of magic! ✨ My new 'Enchanted Forest' coloring set is now available in the shop! I poured my heart into creating these whimsical scenes for you to bring to life. I can't wait to see your colorful interpretations! Link in bio to get yours and start your adventure. #Coloring #Illustration #FantasyArt #CreativeCommunity #MaïlysSéguié
• •Looking for a moment of creative relaxation? 🎨 Join me LIVE this Tuesday at 2 PM (CET) for a cozy coloring session! We'll be working on the 'Sleeping Dragon' illustration, and I'll be sharing my favorite techniques for creating soft gradients. Grab your colors and let's create something beautiful together! All levels welcome. See you there! #LiveColoring #ArtTutorial #Community #RelaxAndColor
• •Welcome to my creative world! Here, you'll find unique illustrations designed with passion, waiting for your personal touch. Let's create something beautiful together.
• •From black and white... to a world of color! ✨ This is 'Mermaid's Gaze' from my latest collection. What colors would you use? Let me know in the comments! #ColoringBook #ArtProcess #Illustration #TikTokArt
• •A FREE coloring page + A little story just for you! 💌