Brand Tone

Passionate & Caring, Knowledgeable & Helpful, Friendly & Approachable, Community-focused, Playful & Lighthearted

Brand Values

• •Animal Welfare & Health
• •Specialization & Expertise
• •Quality
• •Customer Trust & Service
• •Passion

Best Practices

• •Always Prioritize the Pet's Well-being: Frame product benefits and advice around the health, happiness, and comfort of the dogs. Use caring and empathetic language.
• •Share Your Expertise Generously: Incorporate tips, advice, and "how-to" content regularly. This reinforces the knowledgeable and helpful aspect of the brand. Show, don't just tell, that you understand the breed's specific needs.
• •Use Warm, Friendly, and Inclusive Language: Address the audience directly using terms like "your Maltesito," "amig@s," or "fellow Maltese lovers." Keep the tone conversational and approachable.
• •Foster a Sense of Community: Encourage user-generated content, ask questions, run polls, and use community-centric hashtags. Make customers feel like they are part of the "Maltesitos family."
• •Maintain Authenticity through Personal Storytelling: Occasionally refer back to the founders' passion and their own dogs. This reinforces the genuineness of the brand and builds trust. Testimonials from real customers also add to this.

Social Perception

Trusted Resource, Community Hub, Caring & Genuine, Specialized & Knowledgeable, Positive (Peru context)

Copy Examples

• •Instagram Post (Image: Happy Maltese with a new toy): Sparkling eyes and wagging tails – that's the Maltesitos way! ✨ Spoil your little cloud of joy with our handpicked toys, designed for endless fun and safe play. Because a happy pup means a happy you! #MaltesitosLove #PerritosGuaposYSanos #MalteseJoy
• •Facebook Ad (Carousel of grooming products): Is your Maltese's coat ready for its close-up? 🛁 From silky shampoos to gentle detanglers, Maltesitos has everything you need to keep that fur fabulous. Our founders, Silvia & Gustavo, personally vet each product – only the best for your best friend! Shop our grooming essentials now and get expert tips on our blog! #MalteseGrooming #HealthyPets #MaltesitosCare
• •TikTok Video Script (Short video showing before/after of tear stain cleaning): (Upbeat, cute music) Text Overlay: Bye-bye tear stains! 👋 Voiceover (friendly, caring): Struggling with tear stains on your precious Maltesito? We get it! Our recommended Eye Envy treatment (tested by our own pups!) gently and effectively helps keep those adorable faces bright. Want to learn more? Check the link in bio for our top tips! #MaltesitosTips #TearStainSolution #HappyMaltese
• •Website Product Description (for a natural dog treat): Nourish your Maltesito from the inside out! These delicious, all-natural treats aren't just tasty – they're packed with wholesome goodness. We believe in 'perritos guapos y sanos' (pretty and healthy doggies), and that starts with what they eat. Made with love, approved by our own fussy eaters! ❤️ #HealthyTreats #MaltesitosApproved #NaturalDogFood
• •Email Newsletter Snippet (Subject: Your Weekly Dose of Maltese Magic! ✨): Hi [Customer Name], At Maltesitos, we're more than just a store – we're a family of Maltese lovers! This week, Gustavo shares his expert tips on how to choose the perfect brush for your pup's luscious locks (check out the new blog post!). Plus, discover our latest arrivals, all tested and approved to keep your furry friend happy and healthy. Because they deserve nothing but the best, right? Warm wags, The Maltesitos Team #PerritosGuaposYSanos