Brand Tone

Reliable, Informative, and Value-Driven, with a strong undercurrent of Heritage.

Brand Values

• •Quality
• •Value/Fair Pricing
• •Heritage & Tradition
• •Adaptability & Resilience
• •Customer Focus
• •Specialization

Best Practices

• •Consistently reference the "since 1904" and "family-run" attributes.
• •Clearly articulate the commitment to high-quality products and fair pricing.
• •Deliver clear, accurate, and helpful information about products and their uses.
• •Adopt an approachable yet professional demeanor.
• •Maintain a uniform brand voice across all platforms and customer interactions.

Social Perception

Generally Positive & Trusted, Loyal Customer Base, Good Value Proposition, Traditional Business Excelling Online, Occasional Service/Quality Lapses.

Copy Examples

• •Feeding Britain's Birds & Pets Since 1904. For over a century, Maltbys' Stores has been the trusted family name for quality wild bird seed, nutritious pet food, and essential garden supplies. Experience our heritage of fair prices and fresh products, delivered direct to you. Shop Our Heritage Range
• •Quality You Can Trust, Value You'll Appreciate. At Maltbys', our family has proudly supplied top-quality pet treats, fishing baits, and garden essentials for six generations. We select the best, so you can provide the best, without breaking the bank. Discover Great Value
• •From Our Family to Yours: Over 100 Years of Care. Maltbys' Stores isn't just a shop; it's a legacy. Since 1904, we've been committed to providing the finest animal feeds and supplies. Trust our generations of experience for your pet and garden needs. Explore Our Collections
• •The Freshest Feeds, Backed by a Century of Expertise. We're specialists in wild bird food and quality pet supplies. At Maltbys' Stores, established 1904, we ensure our products are fresh, nutritious, and offer excellent value – a tradition we uphold with every order. View Our Specialist Feeds
• •Generations of Quality: Maltbys' Stores – Your Reliable Source. Looking for dependable quality in pet food, bird seed, or fishing bait? Maltbys' Stores, a family business since 1904, combines tradition with modern service to bring you the best products at fair prices. Learn More About Us