Brand Tone

sophisticated, appreciative, and passionate

Brand Values

• •Quality
• •Respect
• •Authenticity
• •Sustainability
• •Unique Design/Personality

Best Practices

• •Embrace Storytelling: Weave the brand's origin story (father-son duo, passion project) and the inspiration behind designs (e.g., Japanese aesthetics) into the copy. This reinforces authenticity and passion.
• •Use Evocative Language: Employ descriptive and sensory words that appeal to the appreciation of whisky and fine craftsmanship (e.g., "golden yellow," "serene elegance," "weighty yet delicate," "meticulously crafted").
• •Highlight Unique Selling Propositions (USPs): Consistently emphasize what makes Malt & Brew different – unique designs, quality hand-blown craftsmanship, Australian family-owned, and commitment to sustainability.
• •Maintain a Visual-Verbal Synergy: Ensure the copy complements the sophisticated and clean aesthetic of the product photography and website design. The language should feel as premium and considered as the glassware looks.
• •Speak to the Connoisseur (Inclusively): While appealing to those with a deep appreciation for whisky and cocktails, ensure the language remains accessible and inviting, reflecting the "respect for everyone" value. Avoid overly technical jargon unless explained.

Social Perception

high-quality, unique, and aesthetically pleasing glassware, particularly well-suited for whisky enthusiasts and as gifts. They are seen as a reliable Australian business with good customer service and a commitment to quality.

Copy Examples

• •Headline: Elevate Your Ritual. Discover Glassware with Soul. Body: More than just a vessel, the right glass tells a story. At Malt & Brew, we craft uniquely designed whisky and cocktail glasses that honour the spirit within. Explore a collection where contemporary artistry meets timeless appreciation. Because a truly good drink deserves a glass with personality.
• •Headline: Beyond the Bottle: The Art of the Pour. Body: The perfect whisky is an experience, and every detail matters. Our Japan-inspired collection, from the hand-blown Hanyu glass to the traditionally boxed sets, is designed for the discerning connoisseur. Feel the balanced weight, admire the unique form, and transform your tasting into a moment of authentic appreciation.
• •Headline: Crafted with Care, Gifted with Thought. Body: Searching for a gift that speaks volumes? Malt & Brew offers more than just barware; we offer an experience. Our unique glassware, presented in elegant wooden boxes, is a testament to quality, design, and the shared joy of a well-poured drink. Give the gift of refined taste.
• •Headline: Sustainability Meets Sophistication. Body: We believe in respecting the planet as much as we respect a fine spirit. Malt & Brew is committed to sustainable practices, from our FSC-certified packaging to our efforts in carbon offsetting. Enjoy exceptional design, knowing it’s crafted with care for today and tomorrow. Quality you can see, values you can trust.
• •Headline: For the Love of Malt (and Brew). Body: Born from a father-son passion during a Melbourne lockdown, Malt & Brew is about more than just glasses. It’s about the stories shared over a drink, the quiet moments of reflection, and the pursuit of quality in every sip. Join our family of enthusiasts who believe life’s best moments are often accompanied by a well-chosen glass.