Brand Tone

Artisanal & Crafted, Sustainable & Eco-Conscious, Nostalgic & Warm, Elegant & Stylish, Customer-centric & Friendly

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality Craftsmanship
• •Customer Satisfaction & Personalization
• •Beauty & Style in Simplicity
• •Well-being & Atmosphere

Best Practices

• •Emphasize "Handcrafted" and "Sustainable" Keywords: Consistently use terms like "handcrafted," "handmade in the UK," "refillable," "eco-friendly," "sustainable," "soy wax," and "recyclable" to reinforce core values.
• •Maintain a Warm, Slightly Nostalgic, and Elegant Voice: Write copy that feels personal, inviting, and sophisticated. Share the story and inspiration behind the brand where appropriate to build connection.
• •Focus on Sensory Experience and Well-being: Describe the scents, the crackle of the wick, and the ambiance the products create. Use evocative language that appeals to the senses and highlights the "mood-enhancing" qualities.
• •Highlight Customization and Customer Connection: Remind customers about the option for custom orders and encourage interaction. Use language that shows you value their individual preferences ("Uniquely Yours").
• •Keep it Clear, Simple, and Stylish: Reflect the Scandi-inspired design in the clarity and conciseness of the copy. Avoid overly complex jargon and let the quality and ethos of the products speak for themselves.

Social Perception

Customers perceive Malmö Home products as high-quality, beautifully designed, and delightfully scented. The reusable and refillable aspects are highly appreciated, aligning with a growing consumer desire for sustainable products. The brand is seen as offering exceptional service and attention to detail. There's an appreciation for the handmade and unique nature of the products.

Copy Examples

• •Malmö Home: Handcrafted Serenity, Sustainably Refilled. Body: Indulge in the art of sustainable luxury. Our handcrafted candle pots and aroma diffusers, made with 100% soy wax and grounding scents, are designed to be loved, refilled, and cherished. Bring warmth and unique style to your sanctuary.
• •Your Home, Your Scent Story. Crafted by Us, Inspired by You. Body: Discover the Malmö difference – where eco-conscious design meets bespoke fragrance. Each piece is handmade in the UK, ready to be refilled with your favorite aroma. Let us help you create a space that’s uniquely yours. Custom color requests welcomed!
• •More Than a Candle. It's a Ritual. Body: Experience the gentle crackle of our FSC-certified wooden wicks and the divine, mood-enhancing scents of Malmö Home. Our refillable, vegan-friendly candles are a simple, stylish nod to Scandi design and a commitment to a kinder planet.
• •Sustainable Style. Beautifully Handcrafted. Endlessly Refillable. Body: At Malmö Home, we believe in homeware that’s both beautiful and kind to the Earth. From our signature Sugar Bowls to our elegant Väs Diffusers, every item is crafted with passion in the UK and designed to be part of your home for years to come.
• •The Art of Slow Living, Scented by Malmö. Body: Create moments of calm with our nostalgically inspired, handcrafted scents. Our eco-friendly candles and diffusers are lovingly made to enhance your living space with sustainable luxury and timeless design. Refill, reuse, relax.