Brand Tone

fun, friendly, outspoken, and empowering

Brand Values

• •Self-Love and Body Positivity
• •Authenticity and Honesty
• •Mental Wellbeing
• •Ethical Practices
• •Giving Back
• •Female Empowerment

Best Practices

• •Embrace 'Real Talk': Use direct, honest, and relatable language. Avoid overly technical jargon or exaggerated claims. Speak to your audience like a supportive, fun friend.
• •Champion Positivity & Empowerment: Ensure copy is uplifting and reinforces messages of self-acceptance and body confidence. Focus on how products make people feel as much as how they perform.
• •Be Unapologetically You (and Them): Reflect the brand's outspoken nature. Don't shy away from celebrating imperfections and challenging unrealistic beauty standards. Use inclusive language like 'babe,' 'gorgeous,' or 'squad' if it aligns with your audience segment.
• •Integrate Values Naturally: Weave in core values like ethical production, mental health support, and authenticity into product descriptions, social media captions, and broader brand storytelling rather than just listing them.
• •Stay Visually and Verbally Cohesive: Ensure the playful, bright, and 'real' aesthetic of visuals is matched by the copy's tone. If using humor, ensure it aligns with the overall supportive and empowering message and doesn't alienate. Maintain consistency across all platforms, from website to social media to email.

Social Perception

largely positive, with many customers praising the product effectiveness, appealing scents, and the brand's overall message of self-love. The brand has cultivated a strong and loyal community, particularly on TikTok, and is often seen as relatable and genuine

Copy Examples

• •Instagram Post (New Body Butter): 'Ditch the filter, babe. Your skin is amazing, your body is powerful, and our new [Scent Name] Body Butter is here to make you feel as good on the outside as you are on the inside. Real ingredients, real glow, real you. #MallowsBeauty #SelfLoveJourney #RealSkinRealBodies'
• •TikTok Video Ad (Shave Butter): (Upbeat, trendy audio) *Visual: Someone happily shaving with the product, showing smooth results.* Voiceover/Text: 'Tired of shave rash and unrealistic ads? So were we. Get the smoothest shave EVER with Mallows. P.S. Your legs are gorgeous already. We're just here to make 'em extra soft. 😉 #MallowsShaveClub #BodyPositivity #ImperfectionIsBeautiful'
• •Email Subject Line (Promotion): 'You deserve this, gorgeous! ✨ Treat yourself (and your skin!)'
• •Website Banner (Homepage): 'Skincare that loves you back. Celebrating real skin, real bodies, and the real you. No B.S. Just good vibes and glowing skin. [Shop Now]'
• •Facebook Ad (Brand Awareness): 'At Mallows Beauty, we believe you're perfect just as you are. Spots, scars, cellulite – it's all part of your unique story. Our mission? To create amazing, ethical skincare that makes you glow, inside and out, while championing mental wellbeing. Join our self-love squad! #MallowsMission #BeautyUnfiltered #MentalHealthMatters'