Brand Tone

approachable, encouraging, supportive, friendly, personal

Brand Values

• •Quality and Affordability
• •Customer Service & Community
• •Support for Small Businesses
• •Reliability

Best Practices

• •Always Use "We" and "You": Frame communication as a conversation between "us" (the supportive supplier) and "you" (the valued creator). This builds a personal connection and avoids a cold, corporate tone.
• •Embrace the Founder's Story: Continue to leverage Naomi's story of being a maker herself. Phrases like, "As makers, we know that..." or "We chose this because we love using it in our own designs" reinforces authenticity and shared values.
• •Focus on Empowerment and Inspiration: Use encouraging language. Instead of just "selling," aim to "inspire." Ask questions that prompt creative thinking ("What will you create with these?") and use words like "spark," "inspire," "create," and "design."
• •Maintain a Consistent Closing: The use of "Happy creating <3" is a simple but powerful tool. This should be used consistently across communications where appropriate (like email sign-offs and social media replies) to reinforce the brand's warm, supportive personality.
• •Prioritize Helpful, Personable Customer Interactions: In all communication channelsespecially in response to reviews or social media commentsmaintain a friendly, non-corporate, and genuinely helpful tone. Address customers by name when possible and always be open to feedback, as stated in the brand's "About Us" section.

Social Perception

highly positive; customers consistently praise fast and efficient delivery, excellent customer service, high-quality products, and overall trust and reliability.

Copy Examples

• •Just landed! ✨ Our new collection of Czech glass beads is here to spark your next creation. We hand-picked these for their incredible lustre and quality because we know your designs deserve the very best. Which colour is calling your name? Let us know below! #HappyCreating #JewellerySuppliesAustralia #BeadAddict
• •Quality Findings for Passionate Creators. Founded by a maker, for makers. Fast Australian shipping on all orders.
• •Don't let sourcing supplies slow down your creative business. At Mallory's Findings, we provide high-quality, affordable jewellery findings with the fast, reliable shipping you need. Spend less time waiting and more time creating. Shop our collection today!
• •The foundation of a great earring starts here. Our hypoallergenic stainless steel earring posts are crafted for durability and comfort, ensuring your beautiful designs can be worn by everyone. As jewellery makers ourselves, we only stock findings we trust for our own pieces. Add these reliable essentials to your toolkit.
• •A little something to spark your creativity… ✨