Brand Tone

Confident, Pioneering, and Authentic

Brand Values

• •Pioneering Spirit
• •Authenticity
• •Leadership and Excellence
• •Community and Culture
• •Exclusivity

Best Practices

• •Lead with Confidence: Use assertive and direct language. Phrases like "We are the reference," "Define the trend," and "Your search ends here" reinforce the brand's leadership position.
• •Highlight Your Origins: Frequently reference your roots in Vila Velha and your mission to serve the local community. This builds authenticity and a strong connection with your core audience.
• •Speak the Language of Streetwear: Use terminology and a style that is natural to the culture (e.g., "drops," "collection," "authentic," "on the shelves"). Keep the tone cool, uncluttered, and direct.
• •Emphasize Exclusivity and Authenticity: Consistently remind customers that Malloca provides access to genuine, often hard-to-get products. This justifies their position as a premium retailer.
• •Use "ALWAYS NUMBER ONE" Strategically: Deploy your slogan in key messages—such as new collection launches or brand announcements—to reinforce your commitment to excellence and market leadership.

Social Perception

Malloca is perceived as a legitimate and essential hub for the streetwear community in Espírito Santo. Its status as a "state reference" suggests it is seen as reliable, authentic, and the go-to source for the latest trends and exclusive drops. The expansion from a single shop to a multi-store and multi-platform business indicates strong customer loyalty and a reputation for quality and authenticity.

Copy Examples

• •The originals that started it all, now on our shelves. We brought them here for a reason—because the best deserves to be here. Don't follow the trend. Define it. Shop the new collection now. #AlwaysNumberOne
• •Born in Vila Velha, designed for the streets. Our DNA is in every stitch. This isn't just clothing; it's our identity. Wear the reference. The new MADE BY MALLOCA collection is live.
• •Your search ends here. We've been the state's reference since 2018 for a reason. Come see what's new in-store today. Vitória & Shopping Moxuara.
• •The true streetwear reference of Espírito Santo. Bringing the world's best brands to you since 2018. Two stores, one tattoo studio, zero compromises. #AlwaysNumberOne
• •Some things you can't get just anywhere. We were founded to change that. Access the most exclusive drops and authentic streetwear, right here. If it's on the street, it's at Malloca.