Brand Tone

sophisticated, elegant, and aspirational

Brand Values

• •Elegance and Timelessness
• •Quality and Craftsmanship
• •Femininity
• •Exclusivity and Uniqueness

Best Practices

• •Use Elegant Language
• •Focus on the Feeling
• •Maintain a Consistent Visual Aesthetic
• •Tell the Story of Craftsmanship
• •Engage with Grace

Social Perception

Malliny is perceived as a high-end, desirable brand, associated with luxury, beauty, well-crafted, elegant clothing, and special occasions. It appeals to customers seeking sophisticated, quality pieces.

Copy Examples

• •Introducing the Solstice Collection: a celebration of timeless elegance and masterful craftsmanship. Discover pieces designed to not just be worn, but to be cherished for a lifetime. #Malliny
• •The art of femininity, captured in a single dress. Our latest creation features delicate, handcrafted crochet, designed to move with you in a symphony of grace. #EleganceRedefined
• •Your forever begins in a dress that is as unforgettable as the love it celebrates. The Malliny bridal collection: where timeless design meets the modern woman. #MallinyBride
• •Effortless sophistication for your everyday moments. Our new knitwear collection is crafted from the finest yarns for a touch of luxury you can feel. #TimelessComfort
• •At Malliny, we believe that true style is timeless. That's why we pour our hearts into creating unique, handcrafted dresses that accentuate your natural elegance. #TheArtOfFemininity