Brand Tone

professional, personal, and reassuring, with a touch of expertise and authority. It aims to build trust and confidence, slightly more informal and engaging on social media.

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction and Personalized Service
• •Empowerment and Confidence
• •Tradition and Modesty
• •Accessibility and Affordability

Best Practices

• •Lead with Expertise and Passion: Always communicate from a place of knowledge and genuine love for the craft. Share insights into the wig-making process and Malky's personal involvement to build authority and trust.
• •Prioritize the Customer's Feelings: Frame your copy around the emotional benefits for the customer – confidence, beauty, and peace of mind. Use language that is empathetic and understanding of their needs.
• •Maintain a Reassuring and Trustworthy Voice: Use testimonials and positive reviews to your advantage. Words like "trusted," "quality," "satisfaction," and "guaranteed" can help reinforce this tone.
• •Balance Professionalism with a Personal Touch: While the brand is professional, it's not cold or corporate. Use "we" and "our" to create a sense of a dedicated team, and don't be afraid to share the personal story behind the brand.
• •Be Consistent Across All Platforms: Ensure that the tone on your website, social media, and any third-party retail sites is harmonious. While the style might be slightly more casual on Instagram, the core values of quality, service, and empowerment should always shine through.

Social Perception

Perceived as a reputable, high-quality, and trustworthy brand, known for beautiful, natural-looking kosher wigs and excellent personalized customer service. Strong sense of community and trust, leading to loyalty.

Copy Examples

• •Experience the Art of a Perfect Wig. For over 23 years, Malky Bloy has personally selected the world's finest European hair to create wigs that are not just beautiful, but a true expression of you. Discover a look that is both timeless and trend-setting.
• •Your Confidence, Our Craft. We believe every woman deserves to feel amazing. That's why each Malky Wig is crafted with meticulous care and attention to detail, from the hand-picked hair to the final, flattering cut. Feel the difference quality makes.
• •The Malky Difference: Quality You Can See and Feel. Don't settle for anything less than the best. Our kosher, European hair wigs are known for their natural look, luxurious feel, and long-lasting beauty. Join thousands of satisfied women who have found their perfect wig with us.
• •A Personal Touch for a Personal Journey. Whether you're choosing your first wig or adding to your collection, we're here to help. Our dedicated team offers personalized service to ensure you find a wig that perfectly complements your features and lifestyle. We're not happy until you're delighted.
• •Luxury is Now Within Reach. Tired of compromising on quality because of price? Malky Wigs offers stunning, high-quality European hair wigs at a more affordable price point. Fulfilling the mitzvah of covering your hair beautifully is now more accessible than ever.