Brand Tone

Aspirational & Trendy, Experiential & Personal, Feminine & Delicate, Modern & Clean, Friendly & Engaging (on social media)

Brand Values

• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Lasting Connections/Memories
• •Effortless Style
• •Experience

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., "aspirational," "trendy," "personal," "delicate," "modern"), common phrases (e.g., "get sparked," "everyday luxury"), and things to avoid (e.g., overly technical jargon, overly formal language). This ensures anyone creating content understands the desired voice.
• •Consistent Visuals: Ensure all imagery and videography align with the brand's aesthetic (clean, modern, delicate, aspirational). The "spark" motif is a good example of a consistent visual element.
• •Focus on the "Why": Beyond the product, communicate the emotional benefits – self-expression, connection, lasting memories, effortless style. Tell stories rather than just listing features.
• •Engage Authentically: On social media, respond to comments and messages in a way that reflects the brand's friendly, enthusiastic, and personal tone. Encourage user-generated content by reposting customer experiences (with permission).
• •Train Your Team: Ensure everyone interacting with customers, whether in-person at studios/pop-ups or online, understands and embodies the brand voice and values. The experience is a core part of the brand.

Social Perception

Fashionable & Desirable, Fun & Shareable, Special & Memorable, Trust (in the process)

Copy Examples

• •Headline: Spark Your Story. ✨ Body: Effortless, everyday elegance, made uniquely yours. Discover Maliya.co permanent jewelry and wear your moments. Book your spark experience in Toronto, Calgary, or Vancouver! #MaliyaSpark #PermanentJewelry #EverydayLuxury
• •Headline: Forever Linked. Body: Celebrate your bond with a custom-fit permanent bracelet. Dainty gold and silver chains, welded for an unbreakable connection. Perfect for besties, sisters, or a treat-yourself moment. Find a Maliya.co pop-up near you! #GetSparked #MaliyaAndMe #JewelryExperience
• •Headline: Wake Up & Sparkle. No Clasp, No Fuss. Body: Imagine: beautiful, delicate jewelry that’s always with you. That’s the magic of Maliya.co permanent jewelry. Safe, stylish, and so you. What story will your spark tell? #PermanentStyle #DaintyJewelry #MaliyaCo
• •Headline: The Ultimate BFF Accessory: Get Sparked Together! Body: Create a lasting memory with your bestie. Our permanent jewelry experience is more than just an accessory; it’s a moment shared. Choose your chains, get sparked, and stay connected. Tag your permanent jewelry partner! #BestieBracelets #SparkedTogether #MaliyaMoments
• •Headline: Toronto's Trendiest Spark is at Maliya.co! ✨ Body: Ready for jewelry that’s as unique as you are? Visit our [Toronto/Calgary/Vancouver] studio or catch us at a pop-up! Custom-fit, delicate chains welded for a seamless, permanent glow. Book now! #YYZstyle #PermanentJewelryToronto #MaliyaGlow