Tono de Marca

empathetic, encouraging, and supportive. The language is gentle and uplifting, using affirmations and compassionate phrases. It is clear, accessible, and avoids clinical jargon, making deep inner work feel approachable. The aesthetic is super detailed and adorable, making the experience enjoyable and inspiring.

Valores de Marca

• •Transformation
• •Accessibility
• •Empowerment
• •Quality & Credibility

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding. Use phrases that validate the user's feelings before introducing a solution.
• •Use Encouraging and Uplifting Language: Incorporate positive affirmations and empowering words. Focus on the language of becoming, rising, and transforming rather than fixing something that is broken.
• •Maintain a Gentle & Supportive Voice: Use affectionate and caring terms like "love" or refer to your community as "girlies" to foster a sense of connection and safety. Keep the tone soft and inviting.
• •Clearly Communicate Value and Transformation: Focus on the outcome. Instead of just listing features, describe the benefit.
• •Be Consistent Across All Platforms: Ensure the empathetic, supportive, and empowering tone is uniform, from the website's product descriptions to Instagram captions and customer service interactions. This builds a strong, recognizable, and trustworthy brand identity.

Percepción Social

Maliya is perceived very positively by its customers as a legitimate and high-value resource in the self-help and personal growth community. Customers find products exceed expectations, worth the investment, trustworthy, and effective, leading to tangible benefits like clarity and confidence. Recognized as a "Star Seller" on Etsy, reinforcing its reputation for excellent service. The target audience is predominantly women interested in personal development, healing, and spirituality.

Ejemplos de Copy

• •Feeling lost or stuck? It's not a sign you're broken, it's a sign you're ready to grow. ✨ Our Rebirth Bundle is your gentle guide back to yourself. Begin your journey of transformation from the comfort of your home. Tap to unlock your new chapter.
• •POV: You finally stopped ignoring your inner voice. 🌱 Our 'Goodbye, Old Self' journal is the first step. Here are three prompts to start with today...
• •A love letter to your future self... Hi [Name], what if today was the day you started becoming the person you've always wanted to be? Not with pressure, but with gentle guidance and support. Our digital tools are designed to meet you where you are and help you blossom. You are worthy of this journey.
• •Unlock Your Potential. Level Up Your Mindset. 💫 Maliya offers psychologist-approved printable tools for your unique healing and growth journey. Shop now and start transforming your inner world.
• •Tired of feeling like you're not enough? It's time to rewrite that story. The Rebirth Bundle offers a complete self-coaching system to help you do the deep inner work, on your own terms. Join thousands of women who have found clarity and confidence. Get 15% off today with code INNERGLOW.