Brand Tone

Empathetic, gentle, and reverent. The language is soft and comforting, creating a safe and understanding space for clients, often in emotionally significant or vulnerable states, using words like "love," "precious," "sweet," "memory," and "souvenir."

Brand Values

• •Preserving Memory
• •Emotional Connection
• •Artisanal Craftsmanship
• •Personalization and Uniqueness
• •Respect and Discretion

Best Practices

• •Lead with Emotion, Not the Product: Always frame the jewelry around the feeling or memory it represents. The value is in the emotional significance, not just the physical object.
• •Use Empathetic and Gentle Language: Employ a soft vocabulary. Words like "gentle," "lovingly," "cherish," "honor," and "precious" reinforce the brand’s caring tone. Avoid overly commercial or sales-y language.
• •Tell a Story (or Hint at One): In social media captions and descriptions, allude to the human story behind the piece. This makes the brand more relatable and highlights the true purpose of the jewelry.
• •Emphasize Trust and Care: Consistently mention the care and respect with which you handle the client's precious materials. This builds the confidence needed for a customer to send irreplaceable items.
• •Maintain Visual and Tonal Consistency: Ensure the photography and visual branding (soft lighting, clean aesthetics) match the gentle, respectful tone of the copy. The use of the "♡" icon is a simple but effective signature for the brand.

Social Perception

Perceived as a trustworthy and highly skilled artisan jeweler offering a unique and deeply meaningful service. Customers express overwhelming gratitude for both the beautiful product and the compassionate experience, viewing the brand as a way to materialize and honor powerful emotions.

Copy Examples

• •Your journey of nourishment and love, captured in a timeless drop. Our breast milk pendants are more than jewelry; they are a celebration of the unique bond only you share. Let us craft your precious memory into a piece you can hold close forever. ♡
• •The threads that connect a family, woven into one beautiful design. Our 'Tree of Life' pendant can combine the hair of your children, or even yours and your partner's, into a single, stunning symbol of your shared story. A legacy of love, handcrafted just for you.
• •They leave paw prints on our hearts that never fade. Keep your loyal friend's memory alive with a delicate piece of jewelry containing their fur. A sweet, tangible reminder of the unconditional love they brought into your life, always by your side.
• •A love that transcends time deserves to be honored beautifully. This ring, delicately holding a lock of their hair, serves as a quiet, constant reminder that they are always with you. A discreet and elegant tribute to a connection that is never broken.
• •Art, emotion, and memory. As a certified 'Artisan d'Art,' we don't just make jewelry—we handcraft legacies. Entrust us with your most precious materials, and we will create a unique masterpiece that tells your story with elegance and respect.