Brand Tone

aspirational, exclusive, and empowering

Brand Values

• •Stylist-Centricity
• •Innovation and Efficiency
• •Quality and Luxury
• •Education and Empowerment
• •Transparency and Community

Best Practices

• •Always use language that shows you are 'in the industry.' Address their specific pain points (wrist pain, time constraints, client retention) and offer your products as the solution. Use 'you' and 'your' to speak directly to them.
• •Regularly use phrases like 'For Licensed Stylists Only,' 'Create Your Pro Account,' and 'Stylist-Obsessed.' This reinforces the B2B model and makes them feel like valued insiders.
• •Don't just sell hair; sell the result for the stylist's business. Highlight how Malia Extensions leads to faster appointment turnover, the ability to serve more clients, higher service ticket prices, and better client results that build loyalty.
• •Leverage the community you've built. Regularly feature before-and-after work from your certified stylists (tagging them), share their testimonials, and create content that spotlights them as experts. This validates your brand and rewards your partners.
• •Ensure your copy consistently uses aspirational and quality-focused words like 'elevate,' 'redefine,' 'luxury,' 'seamless,' 'flawless,' and 'premium.' This language must match the high-quality visual presentation of your products and results.

Social Perception

Malia Extensions is perceived by its target audience—hairstylists—as a premium, innovative, and supportive brand. They are seen as a partner that understands the daily challenges of working behind the chair. Salons that offer their methods promote it as a high-end, desirable service. The virality of 'The Butterfly Method' has generated significant buzz and credibility within the professional community, positioning Malia as a leader in modern extension techniques. The general public's perception is indirect, shaped by the luxury results and positive experiences their stylists provide using Malia products.

Copy Examples

• •From 'Wish I Had' to 'Glad I Did'. This is what a 2-hour transformation looks like when you work smarter. Two rows of our Butterfly Wefts gave this client the volume and confidence she's been dreaming of. The best part? No glue, no heat, and a pain-free install that took a fraction of the time. Elevate your extension game. Get Malia Certified. #MaliaExtensions #ButterflyMethod #StylistBuilt #LuxuryHair #HairExtensions
• •More Than a Method. A Movement. Stop letting outdated techniques control your clock and your body. Join the 1000+ happy stylists who have mastered the 15-minute row with the Malia Butterfly Method and redefined their business.
• •Inside: Our New 'Freestyle IT' Tapes & A Tip to Double Your Speed. Your clients asked for versatility, you asked for speed. We delivered. Discover the seamless tape-in solution built for the modern stylist.
• •They said a full row in under 15 minutes was impossible. We said, 'Watch us.' The Malia Butterfly Method. Built by stylists, for stylists who value their time. 👊 #hairextensions #stylistlife #hairtok #butterflymethod #maliaextensions
• •Kýma - Limited Summer Wavy Collection. Capture the energy of an endless summer. The Kýma Collection (from the Greek word for 'wave') delivers effortless, sun-kissed texture right out of the box. Perfect for bridal moments, vacation hair, and clients who crave movement and softness. Made with the same quality and seamless install you expect from Malia, now with a permanent wave. Give them the beach, without the sand.