Brand Tone

Playful and Irreverent, Youthful and Trendy, Bold and Confident, Inclusive and Community-Focused, Authentic

Brand Values

• •Individuality and Self-Expression
• •Bridging Golf and Streetwear/Culture
• •Inclusivity and Accessibility
• •Quality and Innovation
• •Community Building
• •Storytelling
• •Sustainability (emerging value)

Best Practices

• •Embrace Playful Confidence: Use witty, slightly irreverent language. Don't be afraid to challenge traditional golf norms, but do it with a confident and inclusive spirit.
• •Speak the Language of Youth and Street Culture (Authentically): Incorporate contemporary slang or references where appropriate, but ensure it feels natural and not forced. Stay current with trends that resonate with a younger, fashion-forward audience.
• •Highlight Individuality and Storytelling: Encourage self-expression. Frame products not just as apparel, but as tools for personal storytelling and showcasing unique style.
• •Foster a Sense of Community and Inclusivity: Use welcoming language that invites everyone to be part of the Malbon movement. Emphasize shared passion over elitism.
• •Keep it Visually Driven and Bold: Mirror the brand's aesthetic in the copy – be direct, use strong verbs, and create vivid imagery that reflects the bold designs and unique collaborations.

Social Perception

Trendsetter and Disruptor, Stylish and Fashion-Forward, Youth-Oriented, Community-Driven, Premium (with some price/quality concerns), Cult-like Following, Controversial at Times

Copy Examples

• •Headline: Not Your Grandpa's Golf Gear. (Unless he's really, really cool.) Body: Rip up the rulebook. Malbon Golf brings street style to the fairway. Shop the drop – if you dare. #MalbonGolf #GolfStyleRebel
• •Headline: Swing Loose. Live Loud. Body: Golf is a game. Style is a statement. Make yours in Malbon. Performance gear that doesn’t play by the old rules. Join the new school. [Link to new collection] #PlayYourWay #MalbonLifestyle
• •Headline: The Course is Your Canvas. Dress Accordingly. Body: From the concrete to the clubhouse, Malbon Golf is about expression, not expectation. Find pieces that speak your language. Limited edition drops weekly. #GolfMeetsCulture #WearYourStory
• •Headline: More Than a Brand. It's a Bucket Hat Attitude. Body: We’re building a community where everyone’s invited to play. Fresh gear, fresh perspectives. This is Malbon Golf. Are you in? #BucketsClub #GolfCommunity #InclusiveGolf
• •Headline: Warning: May Cause Double Takes. Body: Our latest collection just landed. Designed for performance, destined for turning heads. Shop now and unapologetically be yourself on and off the green. #Malbon #DisruptTheFairway #GolfFashion