Brand Tone

Evocative & Romantic, Conscious & Ethical, Empowering & Confident, Artistic & Appreciative, Approachable & Passionate

Brand Values

• •Sustainability & Environmental Responsibility
• •Ethical Production
• •Timelessness & Quality
• •Individuality & Self-Expression
• •Femininity & Comfort
• •Authenticity & Heritage

Best Practices

• •Develop a Brand Voice & Tone Guide: Document the key characteristics of your brand's voice (e.g., evocative, conscious, empowering) and specific tonal examples (words to use/avoid, sentence structures). Share this with anyone creating content.
• •Infuse Values into All Communication: Consistently weave in core values like sustainability, timelessness, and ethical production into product descriptions, social media posts, and customer interactions. Don't just state them; show them.
• •Prioritize Storytelling: Connect with the audience on an emotional level by telling stories – about the inspiration behind a design (Indian motifs, bohemian lifestyle), the journey of a sustainable material, or how the clothes empower women.
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy aligns with the visual aesthetic. For Malang Bohème, the dreamy, artistic, and nature-connected visuals should be complemented by equally evocative and conscious language.
• •Listen and Adapt (Slightly) Without Losing Core Identity: While maintaining a core tone, pay attention to customer language and feedback. Minor adjustments can be made for different platforms (e.g., slightly more playful on TikTok) but always ensure it ladders back to the foundational brand voice and values. The brand should always sound like Malang Bohème, regardless of the channel.

Social Perception

Positive Customer Feedback, Associated with "Boho Chic", Seen as Sustainable (by those aware), Valued for Aesthetics and Comfort

Copy Examples

• •Instagram Post (Image: Woman twirling in a Malang Bohème dress in a sunlit field): Unleash your inner 'Malang' – that free, spiritual soul who dances to her own rhythm. Our latest collection, woven from eco-friendly fabrics and adorned with timeless Indian motifs, is designed for moments of pure, unbridled joy. Feel beautiful, feel conscious, feel you. ✨ #MalangBoheme #TimelessFashion #SustainableStyle #BohoChic #FreeSpirit
• •Product Description (Heer Wrap Dress): Introducing the Heer Wrap Dress – where nostalgic paisley prints meet distinctive boho Indian borders. Crafted with flawless attention to detail from certified sustainable Lenzing™ Ecovero™ viscose, this versatile beauty transitions effortlessly from a chic wrap dress to an open Kimono. More than just a dress, it's an embrace of timeless style and conscious living. Feel the soft, breathable fabric and express your unique spirit. #BohoLuxury #SustainableFashion #VersatileStyle
• •Facebook Ad (Carousel of different dresses): Tired of fleeting trends? Discover Malang Bohème: Luxury bohemian fashion that's kind to the Earth and empowering for your soul. Each piece is a testament to timeless design, ethical craftsmanship, and the vibrant spirit of the modern bohemian. Explore our collection of dresses made with eco-friendly fabrics and fall in love with fashion that endures. Shop now for free shipping over $100. #MalangBohemeAU #EthicalFashion #BohemianDress #SlowFashionMovement
• •Email Newsletter Subject: ✨ Embrace Timeless Elegance & Sustainable Dreams ✨ Dear [Customer Name], At Malang Bohème, we believe fashion should be a celebration – of your unique spirit, of enduring style, and of our beautiful planet. Step into a world where vibrant, intricate prints meet luxuriously soft, eco-conscious fabrics. Discover pieces designed not just for a season, but for a lifetime of cherished moments. Explore our new arrivals and rediscover the joy of dressing with intention. [Link to New Arrivals]
• •TikTok Video Script (Voiceover for a quick showcase of a dress's features – flow, print detail, fabric): Feel that? That's the magic of Malang Bohème. ✨ Super comfy, ethically made, and those prints? Pure art! We're all about timeless boho vibes that are kind to your skin and Mother Earth. Ready to find your new favorite dress? Link in bio! #MalangBoheme #BohoDress #SustainableFashion #AustralianDesigner #FeelGoodFashion