Brand Tone

fashion-forward, artistic, and compassionate

Brand Values

• •Artisanship and Uniqueness
• •Style and Fashion
• •Personalization and Self-Expression
• •Social Responsibility and Empowerment
• •Functionality

Best Practices

• •Emphasize Individuality and Personalization: Use language that encourages customers to express their unique style and story through the products (e.g., "Design your own," "Tell your story," "Your unique touch").
• •Highlight the Handcrafted and Artisanal Quality: Consistently mention the "handcrafted" nature of the products, the care put into each piece, and the "unique designs."
• •Integrate the Social Mission Naturally: Weave in the message of supporting single mothers in a way that feels authentic and connected to the brand's identity, rather than an afterthought. Phrases like "crafted with love by empowered hands" or "your purchase makes a difference" can be effective.
• •Use Fashion-Forward and Evocative Language: Employ words that resonate with style-conscious individuals (e.g., "elevate your look," "trendsetting," "chic," "statement piece," "essence").
• •Maintain an Empowering and Positive Voice: The copy should inspire and uplift, reflecting both the beauty of the products and the positive impact of the brand. Focus on creativity, self-expression, and the positive change the brand contributes to.

Social Perception

a brand that is both stylish and socially conscious. Customers are likely drawn to the unique, customizable nature of the products and the positive social impact of their purchases. The brand positions itself as a trendsetter (ATRÉVETE A SER TENDENCIA, ATRÉVETE A SER MALAK - DARE TO BE TRENDY, DARE TO BE MALAK).

Copy Examples

• •Your Story, Beautifully Adorned. Discover Malak Colombia's handcrafted phone straps and charms, where every piece empowers a mother and expresses your unique style. #YoSoyMalak
• •More Than an Accessory, It's a Statement. Elevate your everyday with personalized phone essentials from Malak Colombia. Designed by you, handmade with love, supporting inspiring women. ✨
• •Carry Your World, Your Way. With Malak Colombia, blend fashion, function, and heartfelt impact. Customize your phone case and strap today and be part of a beautiful story.
• •Esencia Collection: Where Details Shine and Stories Unfold. Each Malak Colombia piece is crafted to celebrate your individuality. Design yours now and wear your essence.
• •Style That Speaks Volumes. Impact That Matters. Choose Malak Colombia for unique, handcrafted phone accessories that not only look good but *do* good. Join us in empowering women, one beautiful creation at a time.