Brand Tone

Professional, Trendy, Approachable, Playful, Helpful

Brand Values

• •Quality
• •Innovation
• •Empowerment & Support
• •Creativity & Self-Expression
• •Customer Satisfaction
• •Affordability

Best Practices

• •Develop a Brand Voice Chart: Document the identified tones (Professional, Trendy, Approachable, Playful, Helpful) with specific examples of words, phrases, and sentence structures that fit each. This ensures everyone writing copy understands the nuances.
• •Know Your Audience, Know Your Platform: While maintaining core values, slightly adapt the tone for different platforms. For instance, TikTok can be more playful and informal, while product descriptions on the professional site might be more authoritative and benefit-driven.
• •Maintain Consistency Across All Touchpoints: Ensure the brand voice is consistent from website copy and product descriptions to social media posts, email marketing, and customer service interactions. This builds a recognizable and trustworthy brand identity.
• •Focus on "Maky You Bling" and Empowerment: Weave in the playful "Maky you bling" element where appropriate, and consistently emphasize how the products empower users to be creative and achieve beautiful results, whether they are professionals or DIY enthusiasts.
• •Listen and Adapt: Regularly review customer feedback, comments on social media, and reviews to understand how the audience perceives the brand's tone. Be prepared to make subtle adjustments to ensure the messaging resonates effectively and positively.

Social Perception

Positive, Helpful & Resourceful, Engaged Community, Trustworthy

Copy Examples

• •Elevate your artistry with MakyNail's Professional Nail System. Precision tools and premium gels for the discerning nail technician. Discover the difference quality makes.
• •Unlock the latest nail trends! 🔥 From dazzling cat-eye gels to vibrant chrome powders, MakyNail has everything you need to express your unique style. What look will you create today? #MakyNail #NailArt #TrendingNails
• •Ready to 'Maky you bling'? 😉 Our new 3D daisy nail stickers are here to add a touch of delicate beauty to your fingertips! Easy to apply, stunning to see. Get yours and let your nails do the talking! #MakyNailDIY #FloralNails
• •Struggling with achieving that perfect ombre? Our new Silicone Applicator Sticks offer flawless blending with ease and precision. Get salon-quality results at home with MakyNail. Your secret weapon for stunning nails awaits! #NailTools #OmbreNails
• •Surprise! 🎉 Treat yourself to MakyNail's Monthly Mystery Box. For just $29.99, get up to $100 worth of premium nail stickers, charms, tools, gels, and more! Unbox the latest trends and keep your nail game strong. #MakyNailBox #NailSubscription