Brand Tone

aspirational yet accessible

Brand Values

• •Quality Craftsmanship
• •Affordable Luxury
• •Customer Satisfaction
• •Modern & Timeless Design
• •Sustainability

Best Practices

• •Maintain the "Affordable Luxury" Balance: Always pair language of high quality, elegance, and craftsmanship with messaging about value and accessibility. This reinforces the core brand proposition.
• •Highlight Specific Quality Details: Instead of just saying "high quality," mention specific features like "sapphire crystal with AR coating," "Miyota 9015 movement," or "316L stainless steel." This adds credibility and speaks to a knowledgeable audience.
• •Use an Aspirational and Confident Tone: The language should be polished and professional. Avoid overly casual slang or hype-driven language that could devalue the perception of luxury.
• •Incorporate Customer Voice: Continue to leverage user-generated content and positive reviews in marketing materials. This builds social proof and reinforces brand promises with authentic customer experiences.
• •Emphasize the "Why" Behind the Brand: Occasionally weave in the story of the brand's name and its values of appreciation and nurturing. This adds an emotional layer and helps build a deeper connection with the audience.

Social Perception

The general perception of Makydo is highly positive, particularly within the watch enthusiast community for microbrands. It is seen as a trustworthy brand that delivers on its promises of quality and value. Customers appreciate the high-end feel of the watches relative to their cost. The brand is often praised for its "incredible value" and for being a "surprise" in the microbrand market.

Copy Examples

• •Headline: The Art of Time, Redefined. Body: Experience the perfect union of meticulous craftsmanship and timeless design. The Makydo collection is more than a timepiece; it's a statement. Discover accessible luxury.
• •Headline: Uncompromising Quality. Unbeatable Value. Body: We believe luxury shouldn't be exclusive. That's why we pair high-end materials and precision movements with a price that makes sense. Elevate your style without breaking the bank.
• •Headline: Your Daily Companion. Body: From the boardroom to a weekend getaway, a Makydo watch is built for every moment. With its durable sapphire crystal and versatile design, it’s the only watch you'll ever need.
• •Headline: The Details Make the Difference. Body: A sunburst mosaic dial. A perfectly finished bracelet that catches the light. At Makydo, we obsess over the small things so you can enjoy a truly exceptional timepiece.
• •Headline: Join the Movement. Body: See why watch enthusiasts are calling Makydo the new standard in affordable luxury. Find your perfect model today and experience the quality for yourself.