Tono de Marca

Inspirational and empowering, balanced with a supportive, human, and approachable touch. It uses evocative language to motivate while fostering a sense of companionship.

Valores de Marca

• •Mindfulness and Presence
• •Personal Transformation
• •Purpose and Destiny
• •Symbolism and Meaning
• •Quality and Thoughtfulness

Mejores Prácticas

• •Always Connect to the Core Mission: Every piece of copy should link back to mindfulness, transformation, and purpose, explaining the 'why' behind each product.
• •Use 'You' and 'Your' Language: Frame the narrative around the customer's personal journey, using empowering language directly addressing their aspirations.
• •Tell the Story of the Symbol: Briefly explain the meaning of each symbol to add depth and value, making products more than just accessories.
• •Balance the Spiritual with the Human: Mix inspirational messages with warm, supportive, and occasionally playful language to maintain an approachable yet profound brand personality.
• •Incorporate Customer Experiences: Leverage positive reviews and customer testimonials to build social proof and reinforce the brand's impactful message.

Percepción Social

Highly positive. Customers perceive Maktub.wearitbecomeit as a provider of meaningful, high-quality, trustworthy products. The brand is seen as personal, caring, and inspirational, fostering a deep connection with its audience.

Ejemplos de Copy

• •Instagram Post (Yara Necklace): 'They say a butterfly cannot see its own wings. It doesn't have to. It just flies. Your journey of transformation is just as intuitive. Let the Yara Necklace be your daily reminder of the beautiful changes you're creating, one day at a time. It's written. #Maktub #WearItBecomeIt #SymbolicJewelry #Transformation'
• •Product Description (Salus Bracelet): Headline: 'Your Safe Harbor in a Hectic World.' Body: 'Life can be loud. Let the Salus Bracelet be your quiet promise of protection. Inspired by the simple strength of a safety pin, this piece is more than a bracelet—it’s a personal sanctuary. Crafted to be worn daily, it’s a tangible reminder that you have the power to create your own peace and security. Wear it and feel held. Wear it and become your own safe place.'
• •Email to First-Time Customer: Subject: 'Your journey with us has just begun, [Customer Name].' Body: 'Thank you for welcoming Maktub into your story. Your new piece is more than just jewelry; it’s a companion for the path you're on, and we're honored to walk it with you. As you wear it, we hope it keeps your focus on today and on the incredible person you are becoming. Your treasure awaits.'
• •Homepage Banner: Headline: 'This is Your Day. Win It.' Sub-headline: 'Discover symbolic jewelry designed to anchor you in the present and empower your future. Wear the intention. Become the reality.'
• •TikTok Video Concept: (Visuals: Maktub box, handwritten note, necklace close-up, person wearing it) On-screen text: 'It’s not just jewelry… it’s a daily reminder.' Audio: Uplifting instrumental. Caption: 'What's your intention today? #Maktub #MindfulFashion #JewelryWithMeaning #Unboxing'