Brand Tone

Aspirational, exclusive, sophisticated, and evoking luxury attainment, balanced with a personal touch.

Brand Values

• •Destiny and Attainment
• •Exclusivity and Status
• •Quality and Trust
• •Fulfillment of Desire

Best Practices

• •Embrace the "Maktub" Philosophy: Consistently weave the theme of destiny, fate, and "meant-to-be" moments into the copy. Frame purchases as the fulfillment of a long-held desire, not just a simple transaction.
• •Use Aspirational Language: Employ a sophisticated vocabulary that includes words like "destiny," "realize," "attainment," "exclusive," "curated," and "signature style." Avoid overly casual slang or generic sales-speak.
• •Focus on the "How it Feels": Write copy that evokes the feeling of owning the item—confidence, sophistication, elegance, and the satisfaction of attaining a desired lifestyle. Sell the experience and the status, not just the product.
• •Maintain a Personal, Premium Service Tone: When communicating directly with customers (like the messages from "Jô"), balance the high-end brand voice with a personal, attentive, and welcoming tone to build trust and loyalty.
• •Align Visuals and Text: Ensure every piece of copy is paired with high-quality, polished visuals that reinforce the message of luxury and sophistication. The words should enhance the story the images are already telling.

Social Perception

Carefully managed and largely positive within its own channels, perceived as a reliable source for high-quality, 'premium' inspired goods, and a gateway to achieving a look of luxury and sophistication.

Copy Examples

• •Some pieces aren't just chosen. They're destined. Discover the bag that was waiting for you. Maktub Imports—your desires, realized.
• •Beyond a purchase. An arrival. Experience the quality and style you were always meant to have. Welcome to the luxury of Maktub Imports.
• •It's written in the stars... and now it's ready for your collection. Be the first to explore our new, hand-selected accessories. Your destiny in style awaits.
• •Timeless style is no accident. It's Maktub. ✨ #LuxuryLifestyle #WatchCollection #MeantToBe
• •Walk the path you were meant to. These shoes aren't just made with exceptional craftsmanship; they're crafted to fulfill your vision of elegance. Step into your destiny.