Brand Tone

Passionate, Intellectual, and Community-Oriented

Brand Values

• •Cultural Curation
• •Accessibility
• •Intellectual Diversity
• •Customer Centricity
• •Community Building

Best Practices

• •Maintain a Passionate and Knowledgeable Voice: Always write from the perspective of a passionate book lover. Share insights about the authors, the historical context of the books, or their cultural impact to add value beyond a simple sales pitch.
• •Emphasize Cultural Significance: Frame products not just as books, but as artifacts of culture. Use copy that invites customers to "discover," "explore," and "immerse" themselves in the world of Arabic literature.
• •Foster a Sense of Community: Use inclusive language ("we," "our community"). Actively solicit opinions, reviews, and suggestions through social media polls and questions to make customers feel heard and valued.
• •Highlight Curation and Service: Remind customers that the collection is carefully selected. Promote services like special orders and pre-orders to reinforce the brand's commitment to personalized, attentive service.
• •Use Social Proof Authentically: Integrate customer testimonials and reviews into marketing materials. A quote from a happy customer about a book they discovered or the welcoming atmosphere of the store is more powerful than any marketing slogan.

Social Perception

The public perception of Maktabat Berfîn is overwhelmingly positive, seen as a true haven for Arabic-speaking readers with a fantastic selection of books. The owner is praised for being incredibly attentive and going the extra mile. The hosted events are considered enriching and diverse, solidifying its reputation as a reliable, culturally significant, and deeply engaged community hub.

Copy Examples

• •Just arrived! Dive into the intricate narrative of (Author's Name)'s latest masterpiece, '(Book Title)'. A story that weaves together tradition and modernity in a way only they can. We believe this is more than a book; it's a conversation starter. Available now in-store and online. #MaktabatBerfin #ArabicLiterature #NewRelease #ParisReads
• •Explore the Great Minds: 15% Off All Philosophy Books This Week.
• •Your Bridge to Arabic Culture. Discover classic texts and contemporary voices. Explore our curated collection.
• •We're curious! Our book club is looking for its next read. Should we explore the poetic verses of Mahmoud Darwish or the compelling fiction of Naguib Mahfouz? Cast your vote in the comments below! #BerfinBookClub #CommunityChoice #ArabicPoetry #ArabicNovels
• •Founded in the heart of Paris's 18th arrondissement, Maktabat Berfîn was born from a simple passion: to create a space where the richness of Arabic literature can be shared and celebrated. We are more than a bookstore; we are a community of readers, thinkers, and explorers dedicated to the stories that shape our world.