Brand Tone

Elegant, Artisanal, Minimalist, Personal, Ethical

Brand Values

• •Craftsmanship & Quality
• •Timelessness & Durability
• •Ethical Sourcing & Local Production
• •Minimalism & Simplicity
• •Customer Satisfaction & Connection
• •Individuality & Non-Traditional Options

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of the Maksym Joaillerie tone (e.g., elegant, artisanal, minimalist, personal, ethical) with examples of do's and don'ts. This ensures anyone writing copy understands and can apply the voice consistently.
• •Prioritize "Handcrafted" and "Montreal Made": Consistently weave these phrases into product descriptions, social media posts, and website copy to reinforce the brand's core identity and value proposition.
• •Emphasize Quality and Timelessness: Use words that convey durability, lasting style, and the intrinsic value of the materials (e.g., "enduring," "heirloom," "precious," "designed to last," "timeless aesthetic").
• •Maintain Visual-Verbal Harmony: Ensure the language used in copy aligns with the minimalist, elegant, and clean aesthetic of the product photography and overall visual branding. The words should feel as refined and carefully chosen as the jewelry designs.
• •Tell the Story (Subtly and Authentically): Incorporate elements of Maxime Proulx's passion, the small team of jewelers, and the creative workshop environment to add a personal, human touch without being overly verbose. Highlight ethical choices like using "ethical diamonds" to reinforce brand values.

Social Perception

Highly Regarded for Craftsmanship, Trusted for Special Occasions, Seen as Unique and Beautiful, Appreciated for Customer Service, Associated with Quality Materials, Viewed as a Local, Artisanal Brand

Copy Examples

• •Introducing the Lyra Solitaire. Clean lines, timeless design, ethically sourced. Handcrafted in our Montreal atelier for a love that shines quietly, yet brilliantly. Discover the art of understated elegance. #MaksymJoaillerie #HandmadeJewelry #MinimalistEngagementRing #EthicalDiamonds #MontrealMade
• •Your forever begins with a promise, sealed with a Maksym Joaillerie band. Each piece is a testament to enduring love, meticulously handcrafted in Montreal to be as unique as your story. Explore our collection of timeless wedding rings. [Link to wedding bands page] #WeddingBands #HandcraftedWithLove #MontrealJewelry #TimelessDesign #MaksymJoaillerie
• •Your Vision, Our Craftsmanship. Dream of a piece that’s uniquely yours? At Maksym Joaillerie, we transform your inspiration into exquisitely handcrafted reality. Let's create your bespoke treasure together in our Montreal workshop. [Link to custom design page] #CustomJewelry #BespokeDesign #HandmadeInMontreal #MaksymJoaillerie #ArtisanJewelry
• •Curate your story, one delicate layer at a time. Our minimalist stacking rings, handmade in Montreal from precious metals, are designed for effortless everyday elegance. Mix, match, and express yourself. ✨ Shop the collection. #StackingRings #MinimalistJewelry #DaintyJewelry #HandmadeMontreal #MaksymJoaillerie #EverydayLuxury
• •Beauty with integrity. At Maksym Joaillerie, every piece is more than just an adornment; it's a commitment. We proudly handcraft our jewelry in Montreal using ethically sourced diamonds and precious metals, because we believe true elegance is responsible. Learn more about our values. [Link to About Us/Ethics page] #EthicalJewelry #SustainableLuxury #MontrealArtisans #MaksymJoaillerie #ConsciousCraftsmanship