Brand Tone

Professional and Knowledgeable, yet Approachable and Personal, consistently conveying a Premium and Quality-Driven ethos.

Brand Values

• •Superior Craftsmanship
• •Customer-Centricity
• •Quality and Durability
• •Authenticity
• •Community

Best Practices

• •Always Prioritize 'Handcrafted in the UK': This is the brand's most powerful differentiator. This phrase should appear prominently in bios, headlines, and product descriptions to reinforce quality and provenance.
• •Use a 'We' and 'Our' Voice: Write from the perspective of the family-run business. Using personal pronouns like 'we' and 'our' instead of 'the company' maintains the approachable and trustworthy tone that customers value.
• •Highlight Material Specifics: Don't just say 'high quality.' Be specific: 'solid brass,' 'hand-spliced 9mm rope,' 'Softex comfort material.' This provides tangible proof of the product's premium nature.
• •Speak the Language of the Expert: Use correct, specific terminology for products ('figure of 8,' 'gundog slip lead'). This builds credibility with the target audience of experienced dog owners and trainers.
• •Promote Bespoke Services and Interaction: Consistently remind customers that custom orders are welcome and that they can reach out with any questions. This reinforces the brand's customer-centric value and sets it apart from larger, less flexible competitors.

Social Perception

Mako Pet Supplies is perceived as a reliable, high-quality, and specialized provider of dog equipment, offering excellent value. Its 'family-run' aspect fosters trust, and the brand is seen as a friendly, expert-driven craft business.

Copy Examples

• •Built for the field, handcrafted for your companion. Our traditional gundog slip leads are made in our UK workshop from high-strength rope and finished with solid brass hardware. Dependability you can feel, from our family to yours.
• •Elevate Every Walk. Discover handcrafted dog leads and harnesses, designed for superior comfort and control. Made in the UK with premium materials for a lifetime of adventures.
• •Struggling with a dog that pulls? Our Figure-of-8 anti-pull leads are handmade to provide gentle, effective guidance. Experience calmer walks with a lead that’s as durable as it is comfortable. Shop the Mako difference.
• •The Softex Figure of 8 Dog Lead is a testament to British craftsmanship. Each lead is hand-spliced in England using our signature Softex material for a comfortable, durable finish. The anti-pull design offers improved control on walks, while the premium materials ensure it stands up to daily use. A perfect blend of tradition and innovation.
• •Welcome to the Mako Pet Supplies family! We’re Matt and Laura, the founders behind the brand. As dog lovers ourselves, we pour our passion into every handmade lead and harness we create. Have a question or need a custom size? Just reply to this email—we’re always here to help.