Brand Tone

Friendly and Approachable, Positive and Uplifting, Trendy and Fashion-Conscious, Inclusive and Community-Oriented, Relatable

Brand Values

• •Affordability
• •Inclusivity
• •Customer Satisfaction
• •Quality
• •Trend-Awareness
• •Supporting Small Business

Best Practices

• •Be Genuinely Friendly and Welcoming: Start communications with a warm greeting. Use conversational language rather than overly formal or technical jargon. Think of talking to a friend.
• •Emphasize Inclusivity and Positivity: Regularly reiterate your commitment to a range of sizes. Frame product descriptions and posts in a way that promotes confidence and body positivity.
• •Stay Current but Authentic: Keep an eye on fashion and social media trends, but adapt them in a way that feels true to Makoda's approachable and community-focused identity. Don’t force a trend if it doesn’t fit.
• •Highlight Affordability and Value: Clearly communicate the accessible price point as a key benefit, alongside the quality and style of the items.
• •Engage and Build Community: Respond to comments and messages promptly and with personality. Ask questions, run polls, and feature user-generated content (with permission) to make customers feel like part of the "Makoda family." Show the face(s) behind the brand (like Casey) to build connection.

Social Perception

A go-to local spot in Lismore for trendy and affordable fashion, an inclusive retailer that caters to a variety of sizes, a friendly and customer-focused business, active in its community, engaging, relatable, and current with social media trends.

Copy Examples

• •☀️ Hello sunshine & new arrivals! ☀️ Our latest collection, inspired by the beautiful change of seasons, has just landed! ✨ From breezy dresses to chic tops (sizes 6-24), find your perfect affordable style that makes you feel amazing. Casey and the team have picked these just for YOU! 😉 Tap to shop or visit us in Lismore! #MakodaStyle #NewCollection #AffordableFashionAU
• •✨ Treat Yourself Alert! ✨ You deserve it! 😉 Score amazing deals on your favourite Makoda Boutique pieces. Trendy, comfy, and always affordable – in sizes for every body (AU 6-24). Don't miss out on quality fashion that loves you back. Shop the sale now: [Link] #MakodaBoutique #SaleTime #FeelGoodFashion #LismoreFashion
• •OOTD mission: Slay on a budget! ✅ This entire look from Makoda Boutique has us feeling like a 10/10. 😍 Trendy, comfy, and did we mention affordable? What look are you rocking today? Show us! #MakodaOOTD #AffordableStyle #FashionTikTok #GetReadyWithMe #ShopLocalLismore
• •Welcome to Makoda Boutique! Your new happy place for beautiful, affordable, and inclusive fashion (Sizes AU 6-24). We believe everyone deserves to feel fabulous. Come on in & explore styles curated with love by Casey! ❤️
• •At Makoda Boutique, fashion is for EVERY body! We're passionate about bringing you trendy, quality pieces that fit and flatter, with sizes from 6 to 24. Discover outfits that celebrate YOU. Because feeling confident and beautiful is always in season. [Link to New Arrivals in all sizes]