Tono de Marca

Personable, encouraging, and grateful. It is friendly and approachable, using conversational language, and conveying inspiration and empowerment while consistently expressing gratitude.

Valores de Marca

• •Family & Faith
• •Creativity & Quality
• •Empowerment
• •Gratitude & Community

Mejores Prácticas

• •Lead with Gratitude: Start or end captions and communications by thanking the community. Phrases like "I'm so grateful for your support," or "Thank you for being here" reinforce the brand's core value of appreciation and build a loyal following.
• •Tell the "Why": Always connect the products back to the brand's story. Don't just sell a tumbler; sell a "beautifully handmade tumbler that I designed while my kids were sleeping." This reinforces the personal, small-business narrative that customers connect with.
• •Use "I" and "You": Write in the first person ("I," "My") to maintain the personal voice of Evelyn. Address the customer directly as "you." This creates a one-on-one conversational feel rather than a corporation-to-consumer broadcast.
• •Emphasize "Handmade" and "Custom": Consistently use words that highlight the products' unique quality. "Handmade," "customized for you," "made to order," and "crafted with care" should be staples in product descriptions and posts to differentiate from larger competitors.
• •Weave in Empowerment: Ensure the copy reflects the empowering messages seen on the products. Use uplifting and encouraging language that resonates with the target audience's desire for inspiration and self-love. The copy should not just describe the product, but also the feeling it's meant to evoke.

Percepción Social

Customers perceive the brand as reliable, high-quality, and authentic. The owner is seen as personable and dedicated, building trust. Buyers appreciate supporting a small, woman-owned, family business, and the handmade products are a significant positive differentiator.

Ejemplos de Copy

• •✨ NEW ✨ Sip your way through your healing era. 💖 Our new 16oz glass cans are here to be your prettiest reminder that you're growing and glowing every single day. Each one is designed and handmade with so much love, right here in my little studio. Ready to make your daily coffee or tea feel extra special? Tap to shop! Your support means the world to my family and me. 🙏 #HandmadeWithLove #InMyHealingEra #GlassCan #SmallBusinessOwner
• •Mamas, you deserve to feel amazing! From school runs to bedtime stories, you do it all. Our super-soft 'MAMA' sweatshirts are like a cozy hug you can wear all day. ✨ Designed by a mom, for moms. Treat yourself or a mama you love! Shop our custom apparel now and support our family-run business. #MomLife #MamaApparel #MakinItByLadyEv #CozyStyle
• •Keep your drinks perfectly chilled or steaming hot with a tumbler that's uniquely YOU. This 20oz stainless steel tumbler is your canvas—add your name, a favorite quote, or choose from one of our signature designs to create a daily companion that inspires. Every tumbler is carefully customized by hand to ensure a flawless, long-lasting finish. It arol's more than a cup; it's a piece of art made just for you.
• •A little something special, from my family to yours… Hey [Customer Name], I was just packing some orders and feeling so incredibly grateful for you! To say thank you, I wanted to give you a first look at our new collection of inspirational keychains before they go live on the site. Each one is a small reminder of your strength. Thank you for being part of the Makin' It journey!
• •Come pack an order with me! 📦💕 Every single item, from the custom vinyl application to the final tissue paper wrap, is done with care and a little prayer of gratitude. Seeing your orders come to life is my favorite part of the day! Thank you for trusting me to make something special for you. #PackingOrders #SmallBizMagic #WomanOwnedBusiness #CustomGifts