Brand Tone

Scientific/Informative, Trustworthy/Reliable, Caring/Health-Conscious, Direct/Professional

Brand Values

• •Scientific Efficacy
• •Health and Safety
• •Quality
• •Innovation
• •Transparency
• •Ethical Practices
• •Customer-Centricity

Best Practices

• •Prioritize Scientific Language & Ingredient Focus: Always highlight the scientific basis of the products. Explain the key ingredients and their proven benefits clearly and concisely, reinforcing expertise and efficacy.
• •Emphasize Trust and Safety: Consistently mention the pharmacist-led development, university lab production, and commitment to health and ethical standards like being cruelty-free. This builds credibility and appeals to health-conscious consumers.
• •Maintain a Professional and Informative Voice: Whether it's product descriptions, social media responses, or blog content, ensure the language is knowledgeable, helpful, and avoids overly casual or slang terms. Address customer queries with factual and supportive information.
• •Visual Consistency: Ensure all visual content (product shots, social media graphics) is clean, high-quality, and aligns with a professional, scientific, and caring image. Avoid overly filtered or misleading imagery.
• •Educate, Don't Just Sell: Use copywriting to educate consumers about skincare science, ingredient benefits, and proper product application. This positions the brand as a knowledgeable resource, reinforcing its values of transparency and customer well-being.

Social Perception

Emerging Authority, Problem/Solution Focused, Quality-Conscious, Still Growing

Copy Examples

• •Headline: Science-Backed Radiance. Your Skin, Our Expertise. Body: At Makiaj Kozmetik, we merge pharmaceutical knowledge with innovative skincare. Our Anti-Aging Cream, formulated with potent Dragon's Blood extract and Hyaluronic Acid, is clinically developed to visibly reduce wrinkles and restore youthful elasticity. Trust the science of beauty.
• •Headline: Healthy Skin is a Right, Not a Trend. Body: Led by pharmacists, Makiaj Kozmetik is committed to your skin's well-being. Our products are crafted in Akdeniz University labs, ensuring pharmaceutical-grade quality without animal testing. Experience effective, reliable skincare designed with your health as our priority.
• •Headline: Unlock Your Skin's Potential. Naturally. Scientifically. Body: Discover the Makiaj difference. We harness unique, potent ingredients to create formulations that deliver visible results. Our Leke Karşıtı Cilt Bakım Serumu (Anti-Blemish Skin Care Serum) targets imperfections while nourishing your skin, because we believe in beauty powered by nature and perfected by science.
• •Headline: More Than Makeup. It's Confidence, Bottled. Body: Makiaj Kozmetik goes beyond surface beauty. We provide innovative, scientifically-proven solutions to create and maintain a healthy complexion for every age and skin type. Feel the difference that "pharmaceutical quality cosmetics" make.
• •Headline: Gentle Care, Powerful Results. Cruelty-Free Always. Body: Your skin deserves the best, and so does our planet. Makiaj Kozmetik offers effective skincare solutions, like our Arındırıcı Micellar Yüz Temizleme Suyu (Purifying Micellar Cleansing Water), developed with a commitment to health, environmental sensitivity, and absolutely no animal testing.