Tono de Marca

Inspirational, serene, mindful, gentle, encouraging, focused on well-being, softer, invitational, personal, and authentic.

Valores de Marca

• •Mindfulness and Slow Living
• •Simplicity and Minimalism
• •Quality and Aesthetics
• •Health and Well-being
• •Social Responsibility

Mejores Prácticas

• •Incorporate words like "ritual," "intention," "mindful," "serene," "balance," and "calm" to reinforce the brand's core values in all communications.
• •Share the "why" behind the products and the brand, talking about the inspiration and founders' philosophy to create a personal connection with the audience.
• •Ensure all images and videos align with the minimalist, earthy, and serene aesthetic established on the website and social media.
• •When responding to comments and messages, maintain a serene and helpful tone, answering thoughtfully and expressing gratitude.
• •Highlight how products enhance the user's well-being by focusing on benefits rather than just features.

Percepción Social

Positive, perceived as genuine in its mission to promote a mindful lifestyle. Products align with promises, and the brand image is high-quality and aesthetically pleasing, though its reach is currently limited.

Ejemplos de Copy

• •Pause. Breathe. Reflect. Your story is waiting to be written. Our linen-bound journal is designed for your daily ritual of self-discovery. #MakiaDay #SlowLiving #Journaling
• •In a world that rushes, find your calm. Our organic ceremonial matcha is more than a drink; it's a moment of peace. Start your mindful morning ritual with Makia Day. [Shop Now]
• •Hydration is a form of self-care. Keep your intentions and your water pure with our minimalist tumbler. Designed for your mindful journey. #MindfulLiving #HydrateInStyle
• •Makia Day was born from a simple idea: to find beauty in the everyday. Our collection is a tribute to slow living, a reminder to cherish the small moments that make life whole.
• •Subject: A Gift for Your Well-being Hi [Name], We believe that small rituals can create big shifts. To help you start your journey, enjoy 10% off your first Makia Day order with code LIVESLOW. Discover a new sense of calm.